2022 Midterm TV Ad Volume Off to a Record Start

(6/23/22) Driven by competitive primaries for U.S. Senate seats and gubernatorial races, the volume of advertising on television so far in the 2022 midterms is shattering records, according to a new report by the Wesleyan Media Project.
Photo: Gabe Skidmore/Flickr


Abortion Mentions Climb After SCOTUS Draft Opinion

(5/12/22) WMP finds mentions of abortion in televised political advertising have risen in the wake of the leaked draft of the Supreme Court opinion that would overturn Roe v. Wade.
Photo: GBlakeley/iStock


Political Ads in 2020: Fast and Furious

(3/23/21) New research by WMP published in The Forum provides a post-mortem on the fast and furious political advertising in the 2020 cycle.
Photo: Gage Skidmore/Flickr


Presidential General Election Ad Spending Tops $1.5 Billion

(10/29/20) WMP finds over $1.5 billion in estimated ad spending on TV, digital and radio in the presidential general election between April 9 and October 25.
Photo: Gage Skidmore/Flickr


Record Shattering 2020 Ad Volumes

(10/21/20) Over 4.9 million ads have aired in federal races (House, Senate and president) on broadcast and national cable television since January of 2019.
Photo: Gage Skidmore/Flickr


Biden Continues to Dominate Advertising

(10/15/20) Federal election contests on television have seen roughly 4.5 million ad airings totaling about $2.5 billion dollars.
Photo: Matt Johnson/Flickr


Dems Dominate Ad Spending Up and Down Ballot

(10/1/20) Democrats—helped by pro-Democratic interest groups—have dominated ad spending in the presidential, Senate and House races since Labor Day.
Photo: Gage Skidmore/Flickr


Trump Shifts Focus From Crime to Jobs

(9/17/20) A new analysis from the Wesleyan Media Project finds that, at least on television, Donald Trump’s advertising has shifted away from his almost exclusive focus on crime and protests to more “bread and butter” Republican issues.
Photo: Gage Skidmore/Flickr


TV Ads Favor Biden 2:1 in Last Month

(9/9/20) Pro-Biden television ads have dominated the presidential race in the past month. Since August 10, Joe Biden and his group supporters have aired 106,000 television ads at a cost of $58.9 million compared to 57,000 ads at a cost of $35.8 million for Trump and his group supporters.
Photo: Becker1999/Flickr


Year End Summaries

Summary posts giving an overview of campaign ads for each election cycle going back to 2010.

View Year End Summaries  


Find publications by the Wesleyan Media Project, WMP members, or affiliated institutions.

View WMP Research  

Delta Lab

Computational analysis of political advertising and media with student learning as a central focus.

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Since its founding in 2010, the Wesleyan Media Project (WMP) has become the “go to” source for real-time, non-partisan information on the volume, spending, sponsorship and content of political advertising across the United States.

Our goals are to track all election-related advertising by source (group, corporation, union, party, or candidate) and to provide comparative analysis enhancing the ability of journalists, citizens and scholars to hold governments and special interests accountable.

See our latest report here, or read our year-end summaries of campaign advertising in the 2010, 2012, 2014, 2016, 2018, and 2020 elections.

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