Year End Summaries
Summary posts giving an overview of campaign ads for each election cycle going back to 2010.
(10/29/20) WMP finds over $1.5 billion in estimated ad spending on TV, digital and radio in the presidential general election between April 9 and October 25.
(10/21/20) Over 4.9 million ads have aired in federal races (House, Senate and president) on broadcast and national cable television since January of 2019.
(10/15/20) Federal election contests on television have seen roughly 4.5 million ad airings totaling about $2.5 billion dollars.
(10/1/20) Democrats—helped by pro-Democratic interest groups—have dominated ad spending in the presidential, Senate and House races since Labor Day.
(9/9/20) Pro-Biden television ads have dominated the presidential race in the past month. Since August 10, Joe Biden and his group supporters have aired 106,000 television ads at a cost of $58.9 million compared to 57,000 ads at a cost of $35.8 million for Trump and his group supporters.
Since its founding in 2010, the Wesleyan Media Project (WMP) has become the “go to” source for real-time, non-partisan information on the volume, spending, sponsorship and content of political advertising across the United States.
Our goals are to track all election-related advertising by source (group, corporation, union, party, or candidate) and to provide comparative analysis enhancing the ability of journalists, citizens and scholars to hold governments and special interests accountable.
Bloomberg Government – Democrats Target GOP Senators’ Virus Response in August Ad Surge, 8/18/20
WSJ – Campaigns, Like the Country, Begin Reawakening, 5/16/20