What We Do
Since its founding in 2010, the Wesleyan Media Project (WMP) has become the “go to” source for real-time, non-partisan information on the volume, spending, sponsorship and content of political advertising across the United States.
Our goals are to track all election-related advertising by source (group, corporation, union, party, or candidate) and to provide comparative analysis enhancing the ability of journalists, citizens and scholars to hold governments and special interests accountable.
- More than $1 Billion Spent in Democratic Nomination Campaign, 30% on Digital (MIDDLETOWN, CT) March 11, 2020 – Voters in four states with large numbers of delegates (Arizona, Florida, Illinois...
- Bloomberg Ad Spending Unprecedented, Tops Previous General Election Candidate Spending (MIDDLETOWN, CT) February 26, 2020 – A new analysis from the Wesleyan Media Project has identified $617 million in spending...
- (MIDDLETOWN, CT) February 25, 2020 – Michael Bloomberg’s recent political ad, which portrays Donald Trump as a bully, has prompted discussion on social media about the effectiveness of personal...
Team & Partners
Who we are
The Wesleyan Media Project is directed by Professors Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout. The Project Manager is Laura Baum. An outstanding group of students from all three institutions support the project through various activities.Read More
We track all broadcast advertisements aired in presidential, congressional and many lower-level campaigns in real-time. During election years, we regularly post press releases detailing the content, volume and estimated cost of political advertisements.Read More
News from the project
Check out the latest from our blog featuring a variety of content related to media and advertising analyses including project updates, short commentaries, summaries, links to interesting research and occasional guest posts.Read More