The Definitive

Ad Resource...

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ACA Messaging

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What We Do


Since its founding in 2010, the Wesleyan Media Project (WMP) has become the “go to” source for real-time, non-partisan information on the volume, spending, sponsorship and content of political advertising across the United States.

Our goals are to track all election-related advertising by source (group, corporation, union, party, or candidate) and to provide comparative analysis enhancing the ability of journalists, citizens and scholars to hold governments and special interests accountable.

See our latest report here, or read our year-end summaries of campaign advertising in the 2010, 2012, 2014 and 2016 elections.

more about the wesleyan media project

Press Releases

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    As NH Primary Nears, TV Ad Spending Tops $430 Million Nationally
    Presidential Digital Ad Spending Nearly $200 Million (MIDDLETOWN, CT) February 5, 2020 – New Hampshire voters will be casting presidential primary ballots in less than a week, and one candidate...
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    $44 million on presidential ads in Iowa
    Self-funded billionaires drive ad spending up 131% over 2016 (MIDDLETOWN, CT) January 29, 2020 – A new analysis from the Wesleyan Media Project shows that over $44 million has been...
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    Trump, Steyer Talk Impeachment in Ads
    Groups Mention Impeachment Issue In House Races;Total Ad Spending Approaches $300 Million in Presidential Race (MIDDLETOWN, CT) December 19, 2019 – A new analysis from the Wesleyan Media Project in...

Team & Partners

Who we are

The Wesleyan Media Project is directed by Professors Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout. The Project Manager is Laura Baum. An outstanding group of students from all three institutions support the project through various activities.

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The Data

Press releases

We track all broadcast advertisements aired in presidential, congressional and many lower-level campaigns in real-time. During election years, we regularly post press releases detailing the content, volume and estimated cost of political advertisements.

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WMP News

News from the project

Check out the latest from our blog featuring a variety of content related to media and advertising analyses including project updates, short commentaries, summaries, links to interesting research and occasional guest posts.

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Our funders and partners

Our real-time tracking is made possible this year through the generous support of: The John S. and James L. Knight Foundation, the Democracy Fund and Wesleyan University. Thanks also to our collaborators at the Center for Responsive Politics.