Political Ads in 2020: Fast and Furious
Photo: Gage Skidmore/Flickr WMP Publishes End-of-Cycle Report (MIDDLETOWN, CT) March 23, 2021 – New research published by the Wesleyan Media Project co-directors in The Forum: A Journal of Applied Research in Contemporary Politics (gated) provides a post-mortem on the fast and furious political advertising in the 2020 cycle. Our analysis of the volume and spending on political advertising—both on television and online—suggests a few initial conclusions. First, ad volumes in 2020 were off the charts. Second, Democrats’ dominance of advertising on television was clear, with pro-Biden ads outnumbering pro-Trump ads two to one or even three to one in most media markets…
Wesleyan Media ProjectMarch 23, 2021