2020 ElectionsReleases

Ad Volumes in Congressional Races Smash Records

Senate Ads Up 170 Percent; House Ads Up 104 Percent   (MIDDLETOWN, CT) August 13, 2020 – The year 2020 is shaping up to be a banner year for television advertising with huge increases in volume and (to a lesser extent) spending in U.S. House and U.S. Senate races. Since January 1, 2019, over 275,000 ads have aired in markets across the country for U.S. House races, which represents a 104 percent increase over the comparable period in the 2015-2016 election cycle and a 73 percent increase over the 2011-2012 cycle (Table 1). Spending on House advertising is up by…
Wesleyan Media Project
August 13, 2020
2020 ElectionsReleases

Trump Focuses on Crime While Biden Talks COVID, Business, Economy

Presidential Ad War Tightens as Biden Closes the Gap on TV; Trump Continues to Dominate Digital   (MIDDLETOWN, CT) August 12, 2020 – A new analysis from the Wesleyan Media Project, in partnership with the Center for Responsive Politics, shows a presidential race that is fairly balanced when it comes to the ad war on television in the period leading up to Biden announcing his pick for vice president. Since July 14, Joe Biden’s campaign, along with pro-Biden advertisers, has aired about 54,000 ads compared to 63,000 ads for Donald Trump and his group allies (Table 1). But the amount…
Wesleyan Media Project
August 12, 2020
2020 ElectionsReleases

Trump Spends Big on TV Ads While Biden Holds Back

Senate Ads Spike; Eight Races See 10,000 Spots since May   (MIDDLETOWN, CT) July 2, 2020 – A new analysis from the Wesleyan Media Project, in partnership with the Center for Responsive Politics, shows that Donald Trump has ramped up his TV ad spending. Through the entire cycle to-date, President Trump has aired just over 55,000 ads on television (on broadcast, national cable and national network stations) at an estimated cost of $52 million. Table 1 shows that 50,000 of those Trump spots have aired since May 11, a time period during which Biden aired only 3,103 ads at a…
2020 ElectionsReleases

Maine, North Carolina Top Senate Races

TV Ad Volumes Similar to Past Years     (MIDDLETOWN, CT) May 14, 2020 – A new analysis from the Wesleyan Media Project, in partnership with the Center for Responsive Politics, shows that advertising in U.S. Senate races is heating up. Maine has the most intense Senate race in the country so far, judging by the number of airings. Between January 1 and May 10, 2020, about 23,000 television ads had aired at a cost of $9.6 million (Table 1). In terms of total dollars spent on advertising, North Carolina tops the list, with just under $11 million in spending…
2020 ElectionsReleases

Presidential, House Ads Slow to Trickle

Senate Ads Still Airing;Nine Percent of Federal Ads on TV Mention Coronavirus     (MIDDLETOWN, CT) April 9, 2020 – Television advertising in the presidential race has slowed to a trickle in the past couple of weeks just prior to Bernie Sanders suspending his campaign and ending the 2020 Democratic nomination race—and ads have dropped off in House and Senate races as well. Figure 1 shows the number of airings in the presidential race by week, which peaked at almost 150,000 at the end of February 2020 (shown in the solid line). But in the past two weeks, airings dropped…
2020 ElectionsReleases

Ad Spending Ramps Up in Florida, Illinois, Ohio

More than $1 Billion Spent in Democratic Nomination Campaign, 30% on Digital     (MIDDLETOWN, CT) March 11, 2020 – Voters in four states with large numbers of delegates (Arizona, Florida, Illinois and Ohio) will cast presidential primary ballots on March 17. Spending on television ads in these states during the past week (between March 4 and 8) was around $6.5 million (Table 1). Sanders spent $2.6 million on ads in these four states, while Biden topped $1.6 million. There was also some advertising from Michael Bloomberg, who dropped out of the race on March 4, and Elizabeth Warren, who…