2018 ElectionsBlogReleasesYear-End Summaries

Latest WMP Research

2018 Political Advertising Year-end Summary Published in PS (MIDDLETOWN, CT) September 27, 2019 -- New research published in PS by Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout, co-directors of the Wesleyan Media Project, offers a post-mortem on political advertising in 2018, providing important context for that year’s “blue wave” in which Democrats picked up 40 seats in the U.S. House of Representatives. Using ad tracking data from the Wesleyan Media Project, the authors find that in the vast majority of races, there were more pro-Democratic than pro-Republican ads, including in the most competitive contests—and even in those races that leaned Republican.…
Wesleyan Media Project
September 27, 2019
2018 ElectionsReleases

Advertising Issue Spotlight (10/1/18 – 10/31/18)

(MIDDLETOWN, CT) November 5, 2018 - The Wesleyan Media Project is releasing its fourth post in a series of regularly updated overviews of issue mentions in federal races by state and an interactive visual display of issue discussion from the four main issues featured in our issue spotlights. In both the figure and the table, we show the number of ads that aired in House and Senate races in each state from October 1, 2018, to October 31, 2018. See the WMP Lab Reports section below Table 1 for links to four new reports created in collaboration with students in…
Wesleyan Media Project
November 5, 2018
2018 ElectionsReleases

More Dark Money Ads Than Any of the Past Four Cycles

(MIDDLETOWN, CT) November 1, 2018 - In partnership with the Center for Responsive Politics, the Wesleyan Media Project reports that although the proportion of dark money ads airing this year is not record-breaking, the number of dark money advertisements on television is at a four cycle high. As shown in Table 1, 243,652 dark money ads have aired in federal races from January 1 of the prior year through October 25, 2018. This represents 11 percent of airings, which is up from the 7 percent in 2016, but down slightly from 2012 and 2014 proportions. Table 1: Dark Money in…
Wesleyan Media Project
November 1, 2018