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2022 ElectionsBlogReleasesYear-End Summaries

New Studies Published on Television and Digital Advertising in the 2022 Midterms

(MIDDLETOWN, CT) February 22, 2023 – New research published by the Wesleyan Media Project provides two summaries of political advertising activity in the 2022 midterms. The two pieces appear in the latest issue of The Forum: A Journal of Applied Research in Contemporary Politics and are both freely available through open access. The first examines advertising trends on television across all sponsors (open access link) while the second hones in on digital activity on Meta (including Facebook and Instagram) and Google (including YouTube, display and search) by federal candidates (open access link).   Key takeaways from the publications are as…
Wesleyan Media Project
February 22, 2023
WMP Issue Spotlight
2022 ElectionsReleases

Advertising Issue Spotlight (9/5/22 – 11/08/22)

(MIDDLETOWN, CT) February 21, 2023 – The Wesleyan Media Project is releasing the final post in a series of regularly updated overviews of issue mentions in federal races by state. Below we show the percentage of ads mentioning seven key issues tracked by the WMP (abortion, energy/environment, guns, health care, immigration, inflation, public safety). Individual graphs by state can be seen by clicking on any state. The post covers ads from all sponsors (candidates, parties, and outside groups) aired on broadcast TV in U.S. House and U.S. Senate races from September 5, 2022 to November 8, 2022. Note that percentages…
Wesleyan Media Project
February 21, 2023
Greg Abbott's image on a screen
2022 ElectionsReleases

4.3M TV Ads with Spending Nearing $3B

Photo Gage Skidmore/flickr Pro-Republican Outside Groups Airing More Ads than Republican Candidates(MIDDLETOWN, CT) November 3, 2022 – An estimated $2.71 billion has been spent in federal and gubernatorial races on broadcast television advertising this election cycle, according to a new analysis by the Wesleyan Media Project.  That represents 4.3 million ad airings so far cycle-to-date (between January 6, 2021, and October 30, 2022), an increase of 10 percent over the same period in the 2018 midterms. Nearly a third (29.9 percent) of all pro-Democratic and pro-Republican ads were sponsored by groups.  These totals include any ads aired in congressional and…
Wesleyan Media Project
November 3, 2022
WMP Issue Spotlight
2022 ElectionsReleases

Advertising Issue Spotlight (10/1/22 – 10/31/22)

(MIDDLETOWN, CT) November 2, 2022 – The Wesleyan Media Project is releasing the third post in a series of regularly updated overviews of issue mentions in federal races by state. Below we show the percentage of ads mentioning seven key issues tracked by the WMP (abortion, energy/environment, guns, health care, immigration, inflation, public safety). The post covers ads from all sponsors (candidates, parties, and outside groups) aired on broadcast TV in U.S. House and U.S. Senate races from October 1, 2022 to October 31, 2022. Note that percentages across the columns may total more than 100 percent because ads often…
Wesleyan Media Project
November 2, 2022