Releases

Biden up big in ad war, overtakes Trump in recent digital spend   Report Highlights President Top TV spenders in the presidential race (Table 1) Biden overtakes Trump in digital advertising (Table 2) Pro-Biden ads outnumber pro-Trump ads in all top media markets (Table 3) Map of presidential candidate TV ad airings (Figure 1) and interactive map of Facebook advertising (Figure 2) Pro-Trump ads much more negative than ads for Biden (Figure 3) Biden stresses pandemic, healthcare; Trump talks jobs, immigration (Table 4) US Senate Dems lead ad race in all top Senate contests (Table 5) Digital ad spending in…

Jobs, Business, Taxes Top Trump Issues in TV Ads; Biden Focuses on Virus   (MIDDLETOWN, CT) September 17, 2020 – A new analysis from the Wesleyan Media Project finds that, at least on television, Donald Trump’s advertising has shifted away from his almost exclusive focus on crime and protests (as highlighted in our August 12 report) to more “bread and butter” Republican issues. Over the past five weeks, Trump’s ads have focused on jobs, business and taxes, with each issue appearing in over half of his ads (Table 1). Immigration has also been highlighted by the Trump campaign, with the…

Record Breaking Volume of US House and US Senate Airings   (MIDDLETOWN, CT) September 9, 2020 – A new analysis from the Wesleyan Media Project, in partnership with the Center for Responsive Politics, shows that pro-Biden television ads have dominated the presidential race in the past month. Since August 10, Joe Biden and his group supporters have aired 106,000 television ads at a cost of $58.9 million compared to 57,000 ads at a cost of $35.8 million for Trump and his group supporters (Table 1). Biden’s campaign has put up 92,000 ad airings (at a cost of almost $46 million),…

Senate Ads Up 170 Percent; House Ads Up 104 Percent   (MIDDLETOWN, CT) August 13, 2020 – The year 2020 is shaping up to be a banner year for television advertising with huge increases in volume and (to a lesser extent) spending in U.S. House and U.S. Senate races. Since January 1, 2019, over 275,000 ads have aired in markets across the country for U.S. House races, which represents a 104 percent increase over the comparable period in the 2015-2016 election cycle and a 73 percent increase over the 2011-2012 cycle (Table 1). Spending on House advertising is up by…