2020 ElectionsReleases

Ad Spending Ramps Up in Florida, Illinois, Ohio

More than $1 Billion Spent in Democratic Nomination Campaign, 30% on Digital     (MIDDLETOWN, CT) March 11, 2020 – Voters in four states with large numbers of delegates (Arizona, Florida, Illinois and Ohio) will cast presidential primary ballots on March 17. Spending on television ads in these states during the past week (between March 4 and 8) was around $6.5 million (Table 1). Sanders spent $2.6 million on ads in these four states, while Biden topped $1.6 million. There was also some advertising from Michael Bloomberg, who dropped out of the race on March 4, and Elizabeth Warren, who…
2020 ElectionsReleases

Presidential Ad Spending Approaches $900 Million

Bloomberg Ad Spending Unprecedented, Tops Previous General Election Candidate Spending     (MIDDLETOWN, CT) February 26, 2020 – A new analysis from the Wesleyan Media Project has identified $617 million in spending on television ads in the presidential race, while digital spending in the presidential race has soared to about $260 million.   “It is possible we reach $1 billion in ad spending before Super Tuesday,” said Erika Franklin Fowler, co-director of the Wesleyan Media Project.   Television advertising was led by Michael Bloomberg, whose spending has surpassed $377 million for over 444,000 ads (Table 1). Tom Steyer has spent…
Wesleyan Media Project
February 26, 2020
2020 ElectionsReleases

As NH Primary Nears, TV Ad Spending Tops $430 Million Nationally

Presidential Digital Ad Spending Nearly $200 Million (MIDDLETOWN, CT) February 5, 2020 – New Hampshire voters will be casting presidential primary ballots in less than a week, and one candidate is dominating the airwaves: Tom Steyer. A new analysis from the Wesleyan Media Project shows that of the roughly $33 million in television ad spending in the state (including neighboring Massachusetts, Maine and Vermont) Steyer accounts for almost half: $15.6 million (see Table 1). Steyer has aired twice as many ads (19,307) as his nearest competitor, Michael Bloomberg, who has aired nearly 9,413 ads at a cost of about $6.2…
Wesleyan Media Project
February 5, 2020
2020 ElectionsReleases

$44 Million on Presidential Ads in Iowa

Self-funded billionaires drive ad spending up 131% over 2016   (MIDDLETOWN, CT) January 29, 2020 – A new analysis from the Wesleyan Media Project shows that over $44 million has been spent on 122,815 broadcast television presidential ads in Iowa, which holds the nation’s first caucus on Monday, February 3 (Table 1). These totals in Iowa represent an 11 percent increase in presidential ad spending over 2016 (which saw $40 million) and a 65 percent increase in airings (74,483 ads aired at this point in 2016). Tom Steyer’s campaign has spent over $11 million on over 37,000 ads, while Pete…
Wesleyan Media Project
January 29, 2020