2020 ElectionsReleases

TV Ad Volume Way Up Over 2016

Outside Groups Largely Absent   (MIDDLETOWN, CT) November 20, 2019 – A new analysis from the Wesleyan Media Project shows that $20.5 million has been spent on television advertising by candidates in the presidential race since October 20 (Table 1). Making their first ad buys this past month were Elizabeth Warren, Andrew Yang, and Steve Bullock. Warren started advertising on national cable on October 26 and in Iowa on November 4, while both Bullock and Yang started advertising in Iowa in the first week of November. Bernie Sanders and Pete Buttigieg have also ramped up television spending in the past…
Wesleyan Media Project
November 20, 2019
2020 ElectionsReleases

Trump Launches Attack Ad Blitz and Steyer Covers Airwaves

Digital Spending at $84.6 Million in Presidential Race (MIDDLETOWN, CT) October 24, 2019 – Television ad spending by presidential candidates has ramped up over the past six weeks, according to a new analysis by the Wesleyan Media Project. Presidential candidates have spent over $22 million on television ads since September 12 (Table 1). That spending represents nearly 60 percent of the total spent on presidential TV ads in 2019. TV spending has been driven largely by Tom Steyer, who has spent over $14 million on ads since September 12. That accounts for almost 60 percent of his total spending in…
Wesleyan Media Project
October 24, 2019
2020 ElectionsReleases

Digital Spending Dominates in Early 2020 Presidential Race

Candidates Have Spent $61 Million on Facebook and Google and Just $11 Million on TV (MIDDLETOWN, CT) September 19, 2019 – Spending by presidential contenders on ads on Facebook and Google has reached $60.9 million this year, according to a new analysis by the Wesleyan Media Project. Those same candidates have spent about $11.4 million on television ads. Table 1 shows that topping the list of spenders on digital advertising is Donald Trump, whose campaign and joint fundraising committee with the RNC have spent almost $16 million on advertising on Facebook and Google, the two largest digital platforms for political…
Wesleyan Media Project
September 19, 2019
2020 ElectionsReleases

2020 Digital Spending Update

Trump Bets on Online Spending;Warren, Biden, Harris Top Democratic Spenders; Men Seeing More Online Presidential Ads   (MIDDLETOWN, CT) June 6, 2019 - In this early part of the 2020 election season, Donald Trump has spent vastly more on digital ads than his Democratic rivals, according to an analysis by the Wesleyan Media Project. Since May of 2018, Trump’s campaign committee and his joint fundraising committee with the Republican National Committee have spent over $18 million on digital advertising on two of the largest digital platforms, Facebook and Google—almost ten times as much as his nearest Democratic competitor, Elizabeth Warren…