Skip to main content
Greg Abbott's image on a screen
4.3M TV Ads with Spending Nearing $3B 2022 ElectionsReleases

4.3M TV Ads with Spending Nearing $3B

Photo Gage Skidmore/flickr Pro-Republican Outside Groups Airing More Ads than Republican Candidates(MIDDLETOWN, CT) November 3, 2022 – An estimated $2.71 billion has been spent in federal and gubernatorial races on broadcast television advertising this election cycle, according to a new analysis by the Wesleyan Media Project.  That represents 4.3 million ad airings so far cycle-to-date (between January 6, 2021, and October 30, 2022), an increase of 10 percent over the same period in the 2018 midterms. Nearly a third (29.9 percent) of all pro-Democratic and pro-Republican ads were sponsored by groups.  These totals include any ads aired in congressional and…
Wesleyan Media Project
November 3, 2022
WMP Issue Spotlight
Advertising Issue Spotlight (10/1/22 – 10/31/22) 2022 ElectionsReleases

Advertising Issue Spotlight (10/1/22 – 10/31/22)

(MIDDLETOWN, CT) November 2, 2022 – The Wesleyan Media Project is releasing the third post in a series of regularly updated overviews of issue mentions in federal races by state. Below we show the percentage of ads mentioning seven key issues tracked by the WMP (abortion, energy/environment, guns, health care, immigration, inflation, public safety). The post covers ads from all sponsors (candidates, parties, and outside groups) aired on broadcast TV in U.S. House and U.S. Senate races from October 1, 2022 to October 31, 2022. Note that percentages across the columns may total more than 100 percent because ads often…
Wesleyan Media Project
November 2, 2022
Mark Kelly speaking to audience
Congressional Leadership Fund Targets 42 House Races 2022 ElectionsReleases

Congressional Leadership Fund Targets 42 House Races

Photo Gage Skidmore/flickr Dem Ad Volume Higher Overall; Record Breaking Number of Federal Ads by Groups(MIDDLETOWN, CT) October 20, 2022 – Outside group advertising on television in federal races is breaking records, according to a new analysis by the Wesleyan Media Project. In just the last two weeks alone, the Republican super PAC, Congressional Leadership Fund, has targeted ads in 42 different U.S. House races, while the Democratic super PAC, House Majority PAC, has been active in 27. Table 1 shows the groups that have sponsored the most ads in the past two weeks and the races in which they…
Wesleyan Media Project
October 20, 2022
Sunset behind Capitol
Democrats Out-Pacing GOP in Senate Races 2022 ElectionsReleases

Democrats Out-Pacing GOP in Senate Races

Groups are bolstering Republicans in Senate campaigns; Dems also have ad advantages in many House Races(MIDDLETOWN, CT) October 6, 2022 – Democrats are out-airing their Republican opponents in nine of the top 10 Senates races, according to a new report from the Wesleyan Media Project.  While the air war is very balanced in the Wisconsin Senate race, as shown in Table 1, Democratic ad advantages are over 1,000 spots in seven contests, including Georgia, New Hampshire, Nevada, Ohio, and Pennsylvania. Outside groups are responsible for one-third to nearly one-half of the broadcast spots on television in the last two weeks,…
Wesleyan Media Project
October 6, 2022