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2022 ElectionsReleases

DeSantis Dominates FL Gov Advertising

Photo Gage Skidmore/Flickr Record Negativity in 2022 General Election So Far; Tight Ad Race in WI Senate While Dems Lead in AZ and GA(MIDDLETOWN, CT) - September 22, 2022 - As the traditional general election period of the 2022 midterms kicks into gear, Republican incumbent Ron DeSantis has a commanding lead over his Democratic opponent, Charlie Crist, in both television ads aired and online ad spending, according to a new report from the Wesleyan Media Project. Over the past two weeks, DeSantis has held a 15:1 lead over Crist in broadcast advertising totals (over 13,000 airings compared to just 881…
Wesleyan Media Project
September 22, 2022
2022 ElectionsReleases

Advertising Issue Spotlight (8/1/22 – 8/31/22)

(MIDDLETOWN, CT) September 16, 2022 – The Wesleyan Media Project is releasing the first post in a series of regularly updated overviews of issue mentions in federal races by state. Below we show the percentage of ads mentioning seven key issues tracked by the WMP (abortion, energy/environment, guns, health care, immigration, inflation, public safety). The post covers ads aired on broadcast TV in U.S. House and U.S. Senate races from August 1, 2022 to August 31, 2022. Note that percentages across the columns may total more than 100 percent because ads often feature more than one issue. The WMP plans…
Wesleyan Media Project
September 16, 2022
2022 ElectionsReleases

Democrats Spend Heavily in Senate Races

Photo Moussa81/iStock Digital spending significant in Senate races; Abortion is still a top issue for Democrats in House and Gubernatorial races(MIDDLETOWN, CT) - September 8, 2022 - Democratic candidates are spending heavily on broadcast television advertising in U.S. Senate races, according to a new report from the Wesleyan Media Project.  In fact, as Table 1 shows, the top five advertisers on broadcast television over the past month have been Democrats.  Val Demings in Florida, Mark Kelly in Arizona, and Raphael Warnock in Georgia have each aired over 7,000 spots on broadcast television, while Mandela Barnes in Wisconsin and Tim Ryan…
Wesleyan Media Project
September 8, 2022
2022 ElectionsReleases

Two Million TV Ads So Far in the 2022 Midterm Elections

Photo Gage Skidmore/FlickrDems talk abortion, while GOP looks to change the narrative; Outside Groups Invest Heavily(MIDDLETOWN, CT) August 11, 2022 - Over two million ads (at a cost of nearly one billion dollars) have aired on broadcast television in federal and gubernatorial races across the country between January 6, 2021, and August 7, 2022, according to a new report by the Wesleyan Media Project. Overall, the volume of ads is up 25.5 percent over the volume of ads during the same period in the 2018 election cycle with larger increases coming from federal contests compared to gubernatorial ones. Outside groups…
Wesleyan Media Project
August 11, 2022