The Definitive

Ad Resource...

Read More

Tracking

ACA Messaging

Read More

How

Disclosure

Matters

Read More

What We Do

img-1

The Wesleyan Media Project tracks and analyzes all broadcast advertisements aired by or on behalf of federal and state election candidates in every media market in the country. Since the 2010 election cycle, we have been providing real-time information on ad spending in federal election campaigns across the country, who specifically is doing that spending and which candidates are benefiting.

Our goals are to develop a definitive database that tracks all advertising by source (interest group, corporation, union, party, or candidate), and to enhance the ability of scholars, citizens, and journalists to hold government accountable by providing public information on how special interests are attempting to influence American democracy in general and political campaigns in particular.

See our latest report here, or read our year-end summaries of campaign advertising in the 2010, 2012, 2014 and 2016 elections.

more about the wesleyan media project

Press Releases

  • 0
    Trump & Culture War Featured in 2017 Gov Advertising
    NJ & VA see more pro-Democratic advertising on television (MIDDLETOWN, CT) November 6, 2017 – As Election Day approaches, the gubernatorial races to replace New Jersey’s Chris Christie and Virginia’s...
  • 0
    As Affordable Care Act Open Enrollment Begins,
    Evidence on How Ads Matter
    (MIDDLETOWN, CT) November 1, 2017 – Earlier this year, the Trump Administration announced drastic cuts to the advertising and outreach budget for the 2018 individual health insurance marketplace open enrollment...
  • 0
    2016 Election Study Published
    Wesleyan Media Project shares lessons, analysis from 2016 election cycle   (MIDDLETOWN, CT) March 6, 2017 – The 2016 presidential campaign broke the mold when it comes to patterns of...
more

Team & Partners

Who we are

The Wesleyan Media Project is directed by Professors Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout. The Project Manager is Laura Baum. An outstanding group of students from all three institutions support the project through various activities.

Read More

The Data

Press releases

We track all broadcast advertisements aired in presidential, congressional and many lower-level campaigns in real-time. During election years, we regularly post press releases detailing the content, volume and estimated cost of political advertisements.

Read More

WMP News

News from the project

Check out the latest from our blog featuring a variety of content related to media and advertising analyses including project updates, short commentaries, summaries, links to interesting research and occasional guest posts.

Read More

Our funders and partners

Our real-time tracking is made possible this year through the generous support of: The John S. and James L. Knight Foundation and Wesleyan University. Thanks also to our collaborators at the Center for Responsive Politics.