What We Do
The Wesleyan Media Project tracks and analyzes all broadcast advertisements aired by or on behalf of federal and state election candidates in every media market in the country. Since the 2010 election cycle, we have been providing real-time information on ad spending in federal election campaigns across the country, who specifically is doing that spending and which candidates are benefiting.
Our goals are to develop a definitive database that tracks all advertising by source (interest group, corporation, union, party, or candidate), and to enhance the ability of scholars, citizens, and journalists to hold government accountable by providing public information on how special interests are attempting to influence American democracy in general and political campaigns in particular.
- Group Activity in Senate Contests at All-Time High; Democrats Advantaged in Competitive Senate Races; Super PACs Heavily Involved August 24, 2016 Report Highlights • Presidential and Senate ads heavily out-numbering...
- Super PACs dominate 2016; “Dark Money” a consistent but growing presence since 2000; Outside Groups at all-time high in share of ads aired; most groups active in only one election...
- Presidential Advertising Largely Positive; Dark Money Flooding Senate Contests May 12, 2016 Report Highlights • Advertising volume compared to 2008 and 2012 • GOP pres. candidates relying more on outside...
Team & Partners
Who we are
The Wesleyan Media Project is directed by Professors Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout. The Project Manager is Laura Baum. An outstanding group of students from all three institutions support the project through various activities.Read More
We track all broadcast advertisements aired in presidential, congressional and many lower-level campaigns in real-time. During election years, we regularly post press releases detailing the content, volume and estimated cost of political advertisements.Read More
News from the project
Check out the latest from our new blog featuring a variety of content related to media and advertising analyses including project updates, short commentaries, summaries, links to interesting research and occasional guest posts.Read More