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New Studies Published on Television and Digital Advertising in the 2022 Midterms

(2/22/2023) New research published by the Wesleyan Media Project provides two summaries of political advertising activity in the 2022 midterms.

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4.3M TV Ads with Spending Nearing $3B

(11/3/22) An estimated $2.71 billion has been spent in federal and gubernatorial races on broadcast television advertising this election cycle, according to a new analysis by the Wesleyan Media Project. Photo: Gage Skidmore/Flickr

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Advertising Issue Spotlight (10/1/22 – 10/31/22)

(11/2/2022) October overview of issue mentions in federal races by state.

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Congressional Leadership Fund Targets 42 House Races

(10/20/22) Outside group advertising on television in federal races is breaking records, according to a new analysis by the Wesleyan Media Project. Photo: Gage Skidmore/Flickr

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Democrats Out-Pacing GOP in Senate Races

(10/6/22) Democrats are out-airing their Republican opponents in nine of the top 10 Senates races, according to a new report from the Wesleyan Media Project.

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DeSantis Dominates FL Gov Advertising

(9/22/22) As the traditional general election period of the 2022 midterms kicks into gear, Republican incumbent Ron DeSantis has a commanding lead over his Democratic opponent, Charlie Crist, in both television ads aired and online ad spending, according to a new report from the Wesleyan Media Project.
Photo: Gage Skidmore/Flickr

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Democrats Spend Heavily in Senate Races

(9/8/22) Democratic candidates are spending heavily on broadcast television advertising in U.S. Senate races, according to a new report from the Wesleyan Media Project.

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Two Million TV Ads So Far in the 2022 Midterm Elections

(8/11/22) Over two million ads (at a cost of nearly one billion dollars) have aired on broadcast television in federal and gubernatorial races across the country between January 6, 2021, and August 7, 2022, according to a new report by the Wesleyan Media Project.
Photo: Gage Skidmore/Flickr

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2022 Midterm TV Ad Volume Off to a Record Start

(6/23/22) Driven by competitive primaries for U.S. Senate seats and gubernatorial races, the volume of advertising on television so far in the 2022 midterms is shattering records, according to a new report by the Wesleyan Media Project.
Photo: Gage Skidmore/Flickr

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Abortion Mentions Climb After SCOTUS Draft Opinion

(5/12/22) WMP finds mentions of abortion in televised political advertising have risen in the wake of the leaked draft of the Supreme Court opinion that would overturn Roe v. Wade.
Photo: GBlakeley/iStock

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Year End Summaries

Summary posts giving an overview of campaign ads for each election cycle going back to 2010.

View Year End Summaries  

Research

Find publications by the Wesleyan Media Project, WMP members, or affiliated institutions.

View WMP Research  

Delta Lab

Computational analysis of political advertising and media with student learning as a central focus.

Visit Delta Lab  

Since its founding in 2010, the Wesleyan Media Project (WMP) has become the “go to” source for real-time, non-partisan information on the volume, spending, sponsorship and content of political advertising across the United States.

Our goals are to track all election-related advertising by source (group, corporation, union, party, or candidate) and to provide comparative analysis enhancing the ability of journalists, citizens and scholars to hold governments and special interests accountable.

See our latest report here, or read our year-end summaries of campaign advertising in the 2010, 2012, 2014, 2016, 2018, and 2020 elections.

Learn More About Us  

WMP in the News

Marketplace – Biden’s budget and GOP response offer up a sneak preview of next year’s campaign issues, 3/10/23

CBS News – Winning the Votes of Suburban Women in Battleground States, 10/18/20

The Hill – Biden Breaks All-Time Television Spending Record, 10/23/20

Time – In the Fight for Pennsylvania, Donald Trump Comes Up Short on Empathy and Resources, 10/28/20

PBS Newshour – Unprecedented Spending for 2020 Political Ads, 10/31/2020