What We Do
The Wesleyan Media Project tracks and analyzes all broadcast advertisements aired by or on behalf of federal and state election candidates in every media market in the country. Since the 2010 election cycle, we have been providing real-time information on ad spending in federal election campaigns across the country, who specifically is doing that spending and which candidates are benefiting.
Our goals are to develop a definitive database that tracks all advertising by source (interest group, corporation, union, party, or candidate), and to enhance the ability of scholars, citizens, and journalists to hold government accountable by providing public information on how special interests are attempting to influence American democracy in general and political campaigns in particular.
- NJ & VA see more pro-Democratic advertising on television (MIDDLETOWN, CT) November 6, 2017 – As Election Day approaches, the gubernatorial races to replace New Jersey’s Chris Christie and Virginia’s...
- (MIDDLETOWN, CT) November 1, 2017 – Earlier this year, the Trump Administration announced drastic cuts to the advertising and outreach budget for the 2018 individual health insurance marketplace open enrollment...
- Wesleyan Media Project shares lessons, analysis from 2016 election cycle (MIDDLETOWN, CT) March 6, 2017 – The 2016 presidential campaign broke the mold when it comes to patterns of...
Team & Partners
Who we are
The Wesleyan Media Project is directed by Professors Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout. The Project Manager is Laura Baum. An outstanding group of students from all three institutions support the project through various activities.Read More
We track all broadcast advertisements aired in presidential, congressional and many lower-level campaigns in real-time. During election years, we regularly post press releases detailing the content, volume and estimated cost of political advertisements.Read More
News from the project
Check out the latest from our blog featuring a variety of content related to media and advertising analyses including project updates, short commentaries, summaries, links to interesting research and occasional guest posts.Read More