Team & Partners
Who we are
The Wesleyan Media Project is directed by Professors Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout. The Project Manager is Laura Baum. An outstanding group of students from all three institutions support the project through various activities.Read More
We track all broadcast advertisements aired in presidential, congressional and many lower-level campaigns in real-time. During election years, we regularly post press releases detailing the content, volume and estimated cost of political advertisements.Read More
News from the project
Check out the latest from our new blog featuring a variety of content related to media and advertising analyses including project updates, short commentaries, summaries, links to interesting research and occasional guest posts.Read More
The Wesleyan Media Project
Transparency and government responsiveness depend critically on real-time publicly available information disclosing efforts to influence elections. The Wesleyan Media Project tracks and analyzes all broadcast advertisements aired by or on behalf of federal and state election candidates in every media market in the country. Since the 2010 election cycle, we have been providing real-time information on the extent of corporate and union spending in federal election campaigns across the country, who specifically is doing that spending and which candidates are benefiting.
Our goals are to develop a definitive database that tracks all advertising by source (corporation, union, interest group, party, or candidate), and to enhance the ability of scholars, citizens, and journalists to hold government accountable by providing public information on how special interests are attempting to influence American democracy in general and political campaigns in particular.
- Ad Spending Tops $1 Billion, Yet Ad Volume is Down From the Last Midterm Election Over 600,000 Ads Sponsored by Groups; Almost 40 Percent Dark Money (MIDDLETOWN, CT) October 29,...
- MIDDLETOWN, CONN. – (October 29, 2014) – Interest group advertising in U.S. Senate campaigns is at an all-time high, and advertising from dark money groups is breaking records. America’s airwaves...
- There is a lot of talk about negativity in elections, and as measured by Wesleyan Media Project (and Wisconsin Advertising Project) coding, there is much more of it on the...