Who’s Winning the

Air War in 2014?

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Get the Latest on

Dark Money Airings

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WMP’s New


ACA Messaging

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Team & Partners

Who we are

The Wesleyan Media Project is directed by Professors Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout. The Project Manager is Laura Baum. An outstanding group of students from all three institutions support the project through various activities.

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The Data

Latest releases

We track all broadcast advertisements aired in presidential, congressional and many lower-level campaigns in real-time. During election years, we regularly post press releases detailing the content, volume and estimated cost of political advertisements.

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WMP News

News from the project

Check out the latest from our new blog featuring a variety of content related to media and advertising analyses including project updates, short commentaries, summaries, links to interesting research and occasional guest posts.

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Our funders and partners

Our real-time tracking is made possible this year through the generous support of: The John S. and James L. Knight Foundation, The John D. and Catherine T. MacArthur Foundation and Wesleyan University.  Thanks also to our collaborators at the Center for Responsive Politics.



The Wesleyan Media Project

Transparency and government responsiveness depend critically on real-time publicly available information disclosing efforts to influence elections. The Wesleyan Media Project tracks and analyzes all broadcast advertisements aired by or on behalf of federal and state election candidates in every media market in the country. Since the 2010 election cycle, we have been providing real-time information on the extent of corporate and union spending in federal election campaigns across the country, who specifically is doing that spending and which candidates are benefiting.

Our goals are to develop a definitive database that tracks all advertising by source (corporation, union, interest group, party, or candidate), and to enhance the ability of scholars, citizens, and journalists to hold government accountable by providing public information on how special interests are attempting to influence American democracy in general and political campaigns in particular.

more about the wesleyan media project


  • 0
    What Matters With Negativity is Timing
    There is a lot of talk about negativity in elections, and as measured by Wesleyan Media Project (and Wisconsin Advertising Project) coding, there is much more of it on the...
  • 0
    Why We Should Care About Dark Money Ads
    As part of our ongoing focus on interest group advertising and dark money in elections, we are pleased to welcome our first guest post by Conor Dowling (University of Mississippi)...
  • 0
    Ad spending in 2014 elections poised to break $1 billion
    Democrats Hold Slight Lead in Senate Advertising; Interest Groups Account for 40 Percent Senate Airings This Cycle, All-time High (MIDDLETOWN, CT) October 14, 2014 – Just three weeks out from...