What We Do
Since its founding in 2010, the Wesleyan Media Project (WMP) has become the “go to” source for real-time, non-partisan information on the volume, spending, sponsorship and content of political advertising across the United States.
Our goals are to track all election-related advertising by source (group, corporation, union, party, or candidate) and to provide comparative analysis enhancing the ability of journalists, citizens and scholars to hold governments and special interests accountable.
- Outside Groups Largely Absent (MIDDLETOWN, CT) November 20, 2019 – A new analysis from the Wesleyan Media Project shows that $20.5 million has been spent on television advertising by candidates...
- Digital Spending at $84.6 Million in Presidential Race (MIDDLETOWN, CT) October 24, 2019 – Television ad spending by presidential candidates has ramped up over the past six weeks, according to...
- 2018 Political Advertising Year-end Summary Published in PS (MIDDLETOWN, CT) September 27, 2019 — New research published in PS by Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout, co-directors of the Wesleyan...
Team & Partners
Who we are
The Wesleyan Media Project is directed by Professors Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout. The Project Manager is Laura Baum. An outstanding group of students from all three institutions support the project through various activities.Read More
We track all broadcast advertisements aired in presidential, congressional and many lower-level campaigns in real-time. During election years, we regularly post press releases detailing the content, volume and estimated cost of political advertisements.Read More
News from the project
Check out the latest from our blog featuring a variety of content related to media and advertising analyses including project updates, short commentaries, summaries, links to interesting research and occasional guest posts.Read More