The Definitive

Ad Resource...

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WMP’s New

Tracking:

ACA Messaging

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How

Disclosure

Matters

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What We Do

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The Wesleyan Media Project tracks and analyzes all broadcast advertisements aired by or on behalf of federal and state election candidates in every media market in the country. Since the 2010 election cycle, we have been providing real-time information on ad spending in federal election campaigns across the country, who specifically is doing that spending and which candidates are benefiting.

Our goals are to develop a definitive database that tracks all advertising by source (interest group, corporation, union, party, or candidate), and to enhance the ability of scholars, citizens, and journalists to hold government accountable by providing public information on how special interests are attempting to influence American democracy in general and political campaigns in particular.

See our latest report here, or read our year-end summaries of campaign advertising in the 2010, 2012 and 2014 elections.

more about the wesleyan media project

Latest

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    Pro-Clinton Ads Continue to Dominate Airwaves
    Parties, Republican Groups Staying Out of Presidential Race, but Trump Advertising at Same Pace as Romney in 2012; Senate Advertising Heats Up: Outside Group Activity Continues to Break Records; Third...
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    Over 2 Million Political Ads Aired This Cycle
    Group Activity in Senate Contests at All-Time High; Democrats Advantaged in Competitive Senate Races; Super PACs Heavily Involved August 24, 2016 Report Highlights • Presidential and Senate ads heavily out-numbering...
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    WMP/CRP Special Report
    Outside Group Activity, 2000-2016
    Super PACs dominate 2016; “Dark Money” a consistent but growing presence since 2000; Outside Groups at all-time high in share of ads aired; most groups active in only one election...
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Team & Partners

Who we are

The Wesleyan Media Project is directed by Professors Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout. The Project Manager is Laura Baum. An outstanding group of students from all three institutions support the project through various activities.

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The Data

Latest releases

We track all broadcast advertisements aired in presidential, congressional and many lower-level campaigns in real-time. During election years, we regularly post press releases detailing the content, volume and estimated cost of political advertisements.

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WMP News

News from the project

Check out the latest from our new blog featuring a variety of content related to media and advertising analyses including project updates, short commentaries, summaries, links to interesting research and occasional guest posts.

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Our funders and partners

Our real-time tracking is made possible this year through the generous support of: The John S. and James L. Knight Foundation and Wesleyan University. Thanks also to our collaborators at the Center for Responsive Politics.