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Trump & Culture War Featured in 2017 Gov Advertising 2018 ElectionsReleases

Trump & Culture War Featured in 2017 Gov Advertising

Photo Gage Skidmore/Flickr NJ & VA see more pro-Democratic advertising on television (MIDDLETOWN, CT) November 6, 2017 - As Election Day approaches, the gubernatorial races to replace New Jersey’s Chris Christie and Virginia’s Terry McAuliffe are heading into the final push. Democratic candidates for governor in both New Jersey and Virginia have an edge in the televised air war. As shown in Table 1, TV advertising in Virginia is particularly heated, up 37 percent over the race in 2013, while New Jersey has seen fewer ads, primarily due to less advertising on the Republican side. Table 1: Volume of Gubernatorial…
Wesleyan Media Project
November 6, 2017
As Affordable Care Act Open Enrollment Begins,
Evidence on How Ads Matter Releases

As Affordable Care Act Open Enrollment Begins,
Evidence on How Ads Matter

(MIDDLETOWN, CT) November 1, 2017 - Earlier this year, the Trump Administration announced drastic cuts to the advertising and outreach budget for the 2018 individual health insurance marketplace open enrollment period that begins today. More specifically, the advertising budget for plans available through healthcare.gov was cut 90 percent (from $100 million to $10 million) and the in-person outreach budget was reduced by 41 percent, which collectively result in a 72 percent reduction in marketing and outreach efforts for the federal marketplace. In addition, the enrollment window for all plans available through the Affordable Care Act (ACA) is only 45 days…
Wesleyan Media Project
November 1, 2017
2016 Election Study Published 2016 ElectionsBlogReleasesYear-End Summaries

2016 Election Study Published

Wesleyan Media Project shares lessons, analysis from 2016 election cycle   (MIDDLETOWN, CT) March 6, 2017 - The 2016 presidential campaign broke the mold when it comes to patterns of political advertising. But, in a new publication, the Wesleyan Media Project directors say “Not so fast” to those who argue that advertising no longer matters in elections. The article published in The Forum: A Journal of Applied Research in Contemporary Politics (open access through mid-April 2017) shows that the presidential race featured far less advertising than the previous cycle, a huge imbalance in the number of ads across candidates, and one candidate…
Wesleyan Media Project
March 6, 2017
2016 Post-Election Conference Blog

2016 Post-Election Conference

On December 4 & 5 the Wesleyan Media Project and Department of Government co-hosted a 2016 post-election conference featuring more than 20 prominent political scientists, non-partisan experts and PBS NewsHour Correspondent John Yang ’80. Details on the panels and topics are below. Monday's panels were live streamed. We have posted a selection of presentations and papers below.   Sunday, December 4 8:00 PM - 9:30 PM An Overview of the 2016 Election Location: Wesleyan University -- PAC 001 The opening session will review what happened in voting/the polls, advertising/campaigning and what it was like to cover the campaign from a journalism…
Wesleyan Media Project
November 29, 2016