2010 ElectionsReleases

Negative Ads Prominent, Increasing in Number, but 2010 No More Negative than Previous Election Year

Tone of Ads on the Airwaves in Top Races Keeps Pace with 2008; Interest Groups Doing Heavy Lifting in Terms of Attacks (MIDDLETOWN, CT) Oct. 14, 2010 -- The battle for control of Congress and key gubernatorial positions are filling the airwaves with negativity.  Just under half of the ads aired so far this year were pure positive ads.  Still, claims that 2010 is the most negative election to date may be premature.  In an analysis of close to 900,000 airings from January 1 to October 5, 2010, the Wesleyan Media Project finds that the distribution of positive, negative and contrast…
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October 14, 2010
2010 ElectionsReleases

U.S. House and U.S. Senate advertising spending approaches $200M in last five weeks, $367M total since Jan 1

Influx of Spending Indicates House is the True Battleground; IGs Spending Over $65 Million in Federal & Gov Races (MIDDLETOWN, CT) Oct. 13, 2010 – An estimated $198M has been spent on advertising in U.S. Senate and U.S. House races in the five weeks between 9/1 and 10/7.  With September as the traditional start to the general election season, the 75 percent increase in spending (from $113M during the same period in 2008) includes an 84 percent spending increase in U.S. Senate races and a 65 percent increase in U.S. House ads. ***View entire release as pdf, by clicking here. ***To…
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October 13, 2010
2010 ElectionsReleases

Over $219M spent on advertising in U.S. Senate and U.S. House races since Jan. 1

Candidate and Interest Group Ad Volume, Spending Up Dramatically Over 2008; Party Spending Down; IGs Spending Over $100 Million in Federal & Gov Races (MIDDLETOWN, CT) Sept. 27, 2010  – As of Sept. 15, an estimated $220 million has been spent on political advertising in races for Congress, greatly exceeding the roughly $135 million spent in U.S. House and Senate elections at this point in 2008.  In the first election cycle following the Supreme Court’s landmark decision in Citizens United v. FEC, the airwaves are being saturated with more House and Senate advertising, up 20 percent and 79 percent respectively in…
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September 27, 2010
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Wesleyan Media Project Launched

Offers comprehensive, non-partisan tracking and analysis of major political ads (MIDDLETOWN, CT) Sept. 23, 2010 -- Wesleyan University is launching a non-partisan initiative designed to perform comprehensive tracking and analysis of federal and state political advertisements by candidates, parties and special interest groups. The project launches at the onset of a political election season poised to break advertising records. Throughout the course of the 2010 election cycle, the Wesleyan Media Project will provide real-time, public information on the content and targeting of advertising in federal election campaigns across the country. In light of the Supreme Court’s recent Citizens United decision, the…
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September 23, 2010