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2022 ElectionsReleases

2022 Midterm TV Ad Volume Off to a Record Start

Photo Gage Skidmore/Flickr Outside Groups Airing a Third of All Ads; Spotlight on Abortion, Immigration, and Guns (MIDDLETOWN, CT) June 23, 2022 - Driven by competitive primaries for U.S. Senate seats and gubernatorial races, the volume of advertising on television so far in the 2022 midterms is shattering records, according to a new report by the Wesleyan Media Project. Between January 6, 2021, and June 19, 2022, U.S. Senate contests have seen just over half a million television ad airings, which is a 66 percent increase over the volume of Senate ads in 2020 and a 227 percent increase over…
2022 ElectionsReleases

Abortion Mentions Climb After SCOTUS Draft Opinion

25 Percent of Pro-Republican House Ads in Past Week Mention Abortion (MIDDLETOWN, CT) May 12, 2022 – Mentions of abortion in televised political advertising have risen in the wake of the leaked draft of the Supreme Court opinion that would overturn Roe v. Wade, according to a new analysis by the Wesleyan Media Project.  The increase was especially pronounced in races for the U.S. House, where prior to May 3, 6.2 percent of pro-Democratic ads and 13.5 percent of pro-Republican ads mentioned the issue (Table 1).  Since that day, 22 percent of pro-Democratic ads and 24.5 percent of pro-Republican ads…