Cross-Platform Election Advertising Transparency Initiative (CREATIVE) Research Published
(MIDDLETOWN, CT) June 24, 2025 – New research published from the Wesleyan Media Project (WMP) in collaboration with Privacy Tech Lab at Wesleyan University describes a new cross-platform digital advertising dataset. The data cover federal election activity from the 2022 midterm general election period for Meta and Google. Published in Scientific Data and funded in part by the National Science Foundation, “Comparable 2022 General Election Advertising Datasets from Meta and Google” (open access link) seeks to provide a starting point for scholars seeking to understand, describe, and assess the impact of the 2022 digital advertising landscape on the two largest…

Wesleyan Media ProjectJune 24, 2025