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Reducing the effectiveness of group-sponsored advertising through disclosure

This post from Travis N. Ridout was first published at The Blue Review, a journal of popular scholarship in the public interest at Boise State University. Click here for the original post.   It used to be that candidates paid for most of the political ads that aired on their behalf. If they were involved in a highly competitive race, their political party might have jumped into the “air war” to pay for some ads backing the candidate. Occasionally, an interest group even waded into the political ads game. But in the past decade, that traditional balance of advertising sponsorship…
2014 ElectionsBlogReleasesYear-End Summaries

2014 Election Studies Published

Evidence about the Involvement and Influence of Interest Group Advertising   (MIDDLETOWN, CT) February 6, 2015 – Two comprehensive studies of the campaign ad trends from the 2014 election have been published by the researchers from the Wesleyan Media Project, in addition to a piece on disclosure and campaign ads. "Political Advertising in 2014: The Year of the Outside Group,” by Erika Franklin Fowler and Travis Ridout, and “Interest Group Issue Appeals: Evidence of Issue Convergence in Senate and Presidential Elections, 2008-2014,” by Michael Franz appear in the most recent issue of The Forum: A Journal of Applied Research in Contemporary…
Wesleyan Media Project
February 6, 2015
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Wesleyan Media Project Launches
New Website on Attack Ads

(MIDDLETOWN, CT) October 29, 2014 – Interest group advertising in U.S. Senate campaigns is at an all-time high, and advertising from dark money groups is breaking records.  America’s airwaves are filled with much more negativity than they were a decade ago.  AttackAds.org, a new initiative from the Wesleyan Media Project, launches today.  The initiative, made possible by funding from the John S. and James L. Knight Foundation, includes an educational website, a parody ad about negativity and unknown group sponsors, and a short documentary that defines attack advertising, highlights trends in its use and explains its link to dark money. …
Wesleyan Media Project
October 29, 2014
Blog

What Matters With Negativity is Timing

There is a lot of talk about negativity in elections, and as measured by Wesleyan Media Project (and Wisconsin Advertising Project) coding, there is much more of it on the airwaves than there was a decade ago.  Yanna Krupnikov (Stony Brook University) writes for us on the effects of negativity and why timing is everything.   On September 30, 2014, Rob Astorino, a Republican candidate running for Governor of New York, aired an ad designed to warn voters about his opponent’s questionable ethics.  Astorino’s ad was a “remake” of Lyndon B. Johnson’s 1964 “Daisy Girl Ad,” and used identical imagery to…
Wesleyan Media Project
October 22, 2014