2018 ElectionsBlogReleasesYear-End Summaries

Latest WMP Research

Photo: John Brighenti/Flickr 2018 Political Advertising Year-end Summary Published in PS (MIDDLETOWN, CT) September 27, 2019 -- New research published in PS by Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout, co-directors of the Wesleyan Media Project, offers a post-mortem on political advertising in 2018, providing important context for that year’s “blue wave” in which Democrats picked up 40 seats in the U.S. House of Representatives. Using ad tracking data from the Wesleyan Media Project, the authors find that in the vast majority of races, there were more pro-Democratic than pro-Republican ads, including in the most competitive contests—and even in those races…
Wesleyan Media Project
September 27, 2019
Blog

Tracking Political Ads in Smaller Media Markets

Some districts harder to track than others, but not many competitive races are affected (MIDDLETOWN, CT) July 24, 2019 - The Wesleyan Media Project obtains ad data from Kantar Media/CMAG, which represents the most comprehensive and systematic collection on the content and targeting of political advertisements. There is, however, one feature of Kantar’s data that we want to highlight for our data users: each media market in the country is either a “discovery” market or a “non-discovery” market. Discovery markets have technology that allows them to compare new sound wave patterns from ads to the existing database to determine whether…
2016 ElectionsBlogReleasesYear-End Summaries

2016 Election Study Published

Wesleyan Media Project shares lessons, analysis from 2016 election cycle   (MIDDLETOWN, CT) March 6, 2017 - The 2016 presidential campaign broke the mold when it comes to patterns of political advertising. But, in a new publication, the Wesleyan Media Project directors say “Not so fast” to those who argue that advertising no longer matters in elections. The article published in The Forum: A Journal of Applied Research in Contemporary Politics (open access through mid-April 2017) shows that the presidential race featured far less advertising than the previous cycle, a huge imbalance in the number of ads across candidates, and one candidate…
Blog

2016 Post-Election Conference

On December 4 & 5 the Wesleyan Media Project and Department of Government co-hosted a 2016 post-election conference featuring more than 20 prominent political scientists, non-partisan experts and PBS NewsHour Correspondent John Yang ’80. Details on the panels and topics are below. Monday's panels were live streamed. We have posted a selection of presentations and papers below.   Sunday, December 4 8:00 PM - 9:30 PM An Overview of the 2016 Election Location: Wesleyan University -- PAC 001 The opening session will review what happened in voting/the polls, advertising/campaigning and what it was like to cover the campaign from a journalism…
Wesleyan Media Project
November 29, 2016