Knight Foundation provides $45,000
in new support

Election campaign advertising by outside groups continues to break records; Knight Foundation provides $45,000 in new support to Wesleyan Media Project to promote more transparency in elections MIDDLETOWN, Conn. – Feb. 18, 2016 – Interest group involvement in television advertising is breaking records in the presidential primary, the Wesleyan Media Project reports today in its first 2016 analysis of political advertising in the presidential race and Senate campaigns. The project is made possible with support from the John S. and James L. Knight Foundation and Wesleyan University. The report shows that advertising in the GOP primary is up 22 percent…
Wesleyan Media Project
February 18, 2016

Voice and Inequality in Political Campaigns

This summary, by Kathleen Searles, is based on new research just published in the journal Political Communication   Is Don Draper Making Political Ads? -- AMC’s popular period drama, “Mad Men,” is set in a fictional 1960s advertising agency where ad executives attempt to sell happiness to America’s beleaguered housewives. While a lot has changed since Don Draper’s days on Madison Avenue, one aspect hasn’t: men’s voices are still the overwhelming choice when it comes to voiceover narration in political advertising. Male voice-overs outnumbered female voice-overs two to one in the 2010 and 2012 congressional campaigns. Sixty three percent of…

Reducing the effectiveness of group-sponsored advertising through disclosure

This post from Travis N. Ridout was first published at The Blue Review, a journal of popular scholarship in the public interest at Boise State University. Click here for the original post.   It used to be that candidates paid for most of the political ads that aired on their behalf. If they were involved in a highly competitive race, their political party might have jumped into the “air war” to pay for some ads backing the candidate. Occasionally, an interest group even waded into the political ads game. But in the past decade, that traditional balance of advertising sponsorship…