Skip to main content
Clinton and Sanders Even in Ad War,
Cruz and Rubio Gain on Bush in S. Carolina
2016 ElectionsReleases

Clinton and Sanders Even in Ad War,
Cruz and Rubio Gain on Bush in S. Carolina

Outside Group Ads Continue to Flood Airwaves in Record Numbers, Republican Ads Attack Rubio, Rubio Attacks Clinton February 18, 2016 Report Highlights • Clinton, Sanders, Bush most ads this cycle • South Carolina ad leaders • Nevada ad leaders • GOP ad spending nearly triples from 2012 • Comparing GOP and Dem ad volume and spending • Outside group sponsors in GOP race • GOP outside group types • Ad tone in GOP and Dem races • Attacks on other candidates • Issues featured in ads • Dark money in Senate races • Senate advertising volume (MIDDLETOWN, CT) February 18,…
Wesleyan Media Project
February 18, 2016
Super PACs Dominate Airwaves 2016 ElectionsReleases

Super PACs Dominate Airwaves

Outside Spending Groups Air Over 80 Percent of Ads in GOP Primaries, Almost All are Sponsored by Super PACs; Big gaps between advertising and polls: Pro-Bush ads more than double nearest GOP rival, Pro-Cruz ads are rare and Trump noticeably absent, Dark money fueling Rubio December 15, 2015 Report Highlights • Ad volume in 2015 compared to 2011, 2007 • Aggregate ad spending and airings • Candidate ad volume; Trump airs zero ads • Right to Rise is most active GOP outside group advertiser • Full-disclosure groups dominate • Ads are overwhelmingly positive to date • Boston/Manchester, NH and Iowa…
Wesleyan Media Project
December 15, 2015
Voice and Inequality in Political Campaigns Blog

Voice and Inequality in Political Campaigns

This summary, by Kathleen Searles, is based on new research just published in the journal Political Communication   Is Don Draper Making Political Ads? -- AMC’s popular period drama, “Mad Men,” is set in a fictional 1960s advertising agency where ad executives attempt to sell happiness to America’s beleaguered housewives. While a lot has changed since Don Draper’s days on Madison Avenue, one aspect hasn’t: men’s voices are still the overwhelming choice when it comes to voiceover narration in political advertising. Male voice-overs outnumbered female voice-overs two to one in the 2010 and 2012 congressional campaigns. Sixty three percent of…
Close Menu