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Latest WMP Research

2018 Political Advertising Year-end Summary Published in PS

(MIDDLETOWN, CT) September 27, 2019 -- New research published in PS by Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout, co-directors of the Wesleyan Media Project, offers a post-mortem on political advertising in 2018, providing important context for that year’s “blue wave” in which...

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2020 Digital Spending Update

Trump Bets on Online Spending;
Warren, Biden, Harris Top Democratic Spenders;
Men Seeing More Online Presidential Ads

 

(MIDDLETOWN, CT) June 6, 2019 - In this early part of the 2020 election season, Donald Trump has spent vastly more on digital ads than his Democratic rivals,...

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