2020 ElectionsReleases

Dems Dominate Ad Spending Up and Down Ballot

Biden up big in ad war, overtakes Trump in recent digital spend   Report Highlights President Top TV spenders in the presidential race (Table 1) Biden overtakes Trump in digital advertising (Table 2) Pro-Biden ads outnumber pro-Trump ads in all top media markets (Table 3) Map of presidential candidate TV ad airings (Figure 1) and interactive map of Facebook advertising (Figure 2) Pro-Trump ads much more negative than ads for Biden (Figure 3) Biden stresses pandemic, healthcare; Trump talks jobs, immigration (Table 4) US Senate Dems lead ad race in all top Senate contests (Table 5) Digital ad spending in…
Wesleyan Media Project
October 1, 2020
2020 ElectionsReleases

Trump Shifts Focus From Crime to Jobs

Jobs, Business, Taxes Top Trump Issues in TV Ads; Biden Focuses on Virus   (MIDDLETOWN, CT) September 17, 2020 – A new analysis from the Wesleyan Media Project finds that, at least on television, Donald Trump’s advertising has shifted away from his almost exclusive focus on crime and protests (as highlighted in our August 12 report) to more “bread and butter” Republican issues. Over the past five weeks, Trump’s ads have focused on jobs, business and taxes, with each issue appearing in over half of his ads (Table 1). Immigration has also been highlighted by the Trump campaign, with the…
Wesleyan Media Project
September 17, 2020
2020 ElectionsReleases

TV Ads Favor Biden 2:1 in Last Month

Record Breaking Volume of US House and US Senate Airings   (MIDDLETOWN, CT) September 9, 2020 – A new analysis from the Wesleyan Media Project, in partnership with the Center for Responsive Politics, shows that pro-Biden television ads have dominated the presidential race in the past month. Since August 10, Joe Biden and his group supporters have aired 106,000 television ads at a cost of $58.9 million compared to 57,000 ads at a cost of $35.8 million for Trump and his group supporters (Table 1). Biden’s campaign has put up 92,000 ad airings (at a cost of almost $46 million),…
Wesleyan Media Project
September 9, 2020
Blog

Calculating Reported Spending on Facebook Advertising

(MIDDLETOWN, CT) September 1, 2020 – With Facebook online ads making up a large part of political advertising, the Wesleyan Media Project (WMP) strives to use the Facebook data in its reporting on campaign spending. To do this, WMP uses the Facebook spending reports that are posted on the Facebook Ad Library website. Between arriving as a download and appearing as a tidbit of information on a website, a report undergoes several transformations, depending on the final use of the information. Some of them involve cleaning up data, others involve classification into political entities. An entity is a unique combination…
Wesleyan Media Project
September 1, 2020