2020 ElectionsReleases

Maine, North Carolina Top Senate Races

TV Ad Volumes Similar to Past Years     (MIDDLETOWN, CT) May 14, 2020 – A new analysis from the Wesleyan Media Project, in partnership with the Center for Responsive Politics, shows that advertising in U.S. Senate races is heating up. Maine has the most intense Senate race in the country so far, judging by the number of airings. Between January 1 and May 10, 2020, about 23,000 television ads had aired at a cost of $9.6 million (Table 1). In terms of total dollars spent on advertising, North Carolina tops the list, with just under $11 million in spending…
2020 ElectionsReleases

Presidential, House Ads Slow to Trickle

Senate Ads Still Airing;Nine Percent of Federal Ads on TV Mention Coronavirus     (MIDDLETOWN, CT) April 9, 2020 – Television advertising in the presidential race has slowed to a trickle in the past couple of weeks just prior to Bernie Sanders suspending his campaign and ending the 2020 Democratic nomination race—and ads have dropped off in House and Senate races as well. Figure 1 shows the number of airings in the presidential race by week, which peaked at almost 150,000 at the end of February 2020 (shown in the solid line). But in the past two weeks, airings dropped…
2020 ElectionsReleases

Ad Spending Ramps Up in Florida, Illinois, Ohio

More than $1 Billion Spent in Democratic Nomination Campaign, 30% on Digital     (MIDDLETOWN, CT) March 11, 2020 – Voters in four states with large numbers of delegates (Arizona, Florida, Illinois and Ohio) will cast presidential primary ballots on March 17. Spending on television ads in these states during the past week (between March 4 and 8) was around $6.5 million (Table 1). Sanders spent $2.6 million on ads in these four states, while Biden topped $1.6 million. There was also some advertising from Michael Bloomberg, who dropped out of the race on March 4, and Elizabeth Warren, who…
2020 ElectionsReleases

Presidential Ad Spending Approaches $900 Million

Bloomberg Ad Spending Unprecedented, Tops Previous General Election Candidate Spending     (MIDDLETOWN, CT) February 26, 2020 – A new analysis from the Wesleyan Media Project has identified $617 million in spending on television ads in the presidential race, while digital spending in the presidential race has soared to about $260 million.   “It is possible we reach $1 billion in ad spending before Super Tuesday,” said Erika Franklin Fowler, co-director of the Wesleyan Media Project.   Television advertising was led by Michael Bloomberg, whose spending has surpassed $377 million for over 444,000 ads (Table 1). Tom Steyer has spent…
Wesleyan Media Project
February 26, 2020