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Republicans Have Ad Advantage in Iowa, Kentucky Senate Races; Dems Ahead in Michigan, Louisiana   (MIDDLETOWN, CT) September 30, 2014 – Two weeks ago, the Wesleyan Media Project reported that Democrats had dominated advertising in the most competitive Senate races in the first part of September. But over the past two weeks, Republicans have built ad advantages in Iowa, Kentucky, Colorado and Alaska thanks to spending by outside groups. In all four of those states, over 40 percent of pro-Republican ad airings were sponsored by groups between September 12 and September 25. Table 1 shows ad volumes and spending in…

Dems Hold Advantages in Air War in Senate and House; GOP Airs More Ads in Gubernatorial Races (MIDDLETOWN, CT) September 16, 2014 – In the past two weeks, advertising in federal and gubernatorial races has not only increased in volume compared to the same period in 2010, but is more negative as well. Democratic advertising has outpaced Republicans advertising over the past two weeks in House and Senate races, while Republicans hold an edge in gubernatorial races. (more…)

Groups Responsible for Majority of GOP Ads; Huge Republican Ad Advantage in House Races Disappears in August (MIDDLETOWN, CT) September 4, 2014 – With prognosticators giving even odds that Republicans will take over the U.S. Senate after this November’s elections, outside groups are taking notice. Almost 52 percent of ads aired in favor of Republican candidates have been sponsored by interest groups, and that figure is 40 percent on the Democratic side. Groups have spent an estimated $97 million on advertising in Senate races this election cycle, which is up from the estimated $78 million spent to this point in…