2016 ElectionsBlogReleases

WMP/CRP Special Report
Outside Group Activity, 2000-2016

Super PACs dominate 2016; “Dark Money” a consistent but growing presence since 2000; Outside Groups at all-time high in share of ads aired; most groups active in only one election cycle August 24, 2016 (MIDDLETOWN, CT) August 24, 2016 – A new historical analysis of political advertising data by the Wesleyan Media Project, in partnership with the Center for Responsive Politics, reveals several important findings about the involvement of outside groups in elections over the past decade and a half.  In particular, the report provides an in-depth assessment of outside group advertising (2.4 million airings) over time, examining trends in the…
Wesleyan Media Project
August 24, 2016
Blog

Knight Foundation provides $45,000
in new support

Election campaign advertising by outside groups continues to break records; Knight Foundation provides $45,000 in new support to Wesleyan Media Project to promote more transparency in elections MIDDLETOWN, Conn. – Feb. 18, 2016 – Interest group involvement in television advertising is breaking records in the presidential primary, the Wesleyan Media Project reports today in its first 2016 analysis of political advertising in the presidential race and Senate campaigns. The project is made possible with support from the John S. and James L. Knight Foundation and Wesleyan University. The report shows that advertising in the GOP primary is up 22 percent…
Wesleyan Media Project
February 18, 2016
Blog

Voice and Inequality in Political Campaigns

This summary, by Kathleen Searles, is based on new research just published in the journal Political Communication   Is Don Draper Making Political Ads? -- AMC’s popular period drama, “Mad Men,” is set in a fictional 1960s advertising agency where ad executives attempt to sell happiness to America’s beleaguered housewives. While a lot has changed since Don Draper’s days on Madison Avenue, one aspect hasn’t: men’s voices are still the overwhelming choice when it comes to voiceover narration in political advertising. Male voice-overs outnumbered female voice-overs two to one in the 2010 and 2012 congressional campaigns. Sixty three percent of…