2018 ElectionsReleases

2018: The Health Care Election

Democrats hold huge ad advantages in federal races; Ad volume cycle-to-date up 60 percent over 2014 (MIDDLETOWN, CT) October 18, 2018 - It’s official: the 2018 midterms are about health care. In the period between September 18 and October 15, nearly half (45.9 percent) of airings in federal races mentioned the topic while nearly a third (30.2 percent) of gubernatorial airings did the same. Although both parties are mentioning health care, the topic is most prominent in ads supporting Democrats, appearing in 54.5 percent of pro-Democratic airings. As shown in Figure 1, health care appeared in a third (33.9 percent)…
Wesleyan Media Project
October 18, 2018

With Only 45 Days to Spread the Word, Health Insurance Advertising Spikes

(MIDDLETOWN, CT) December 13, 2017 - The deadline for the fifth open enrollment period of the Affordable Care Act (ACA) is just two days away. With a slashed federal advertising budget, fewer days to sign up, and evidence linking ad volume to enrollment uptake, reports of higher than expected enrollment so far this year are somewhat puzzling. A new report by the Wesleyan Media Project shows that the volume of television advertising during the first 37 days of the open enrollment period (from November 1 to December 7) is actually up 51 percent over the same time window last year…
Wesleyan Media Project
December 13, 2017
2010 ElectionsReleases

Economy Dominates; Wall Street, Health Care and Obama Prominent Themes in 2010 Federal Advertising

Partisan Division: Dems Attack Wall Street and Wall Street Experience GOP (and especially IGs) Go After Health Care and Obama (MIDDLETOWN, CT) Oct. 25, 2010 -- In the battle for control of Congress, economic references are far and away the most prominent theme mentioned in both Democratic and Republican advertising.   In particular, jobs are receiving the lion’s share of attention with nearly half of all Republican ads (46 percent) mentioning employment and well over a third of all Democratic ads doing the same (38 percent), followed closely by mentions of taxes (44 percent of GOP, 36 percent of Dem ads).  Beyond that,…
October 25, 2010