What Matters With Negativity is Timing
There is a lot of talk about negativity in elections, and as measured by Wesleyan Media Project (and Wisconsin Advertising Project) coding, there is much more of it on the airwaves than there was a decade ago. Yanna Krupnikov (Stony Brook University) writes for us on the effects of negativity and why timing is everything. On September 30, 2014, Rob Astorino, a Republican candidate running for Governor of New York, aired an ad designed to warn voters about his opponent’s questionable ethics. Astorino’s ad was a “remake” of Lyndon B. Johnson’s 1964 “Daisy Girl Ad,” and used identical imagery to…
Wesleyan Media ProjectOctober 22, 2014