Digital Spending Dominates in Early 2020 Presidential Race
Candidates Have Spent $61 Million on Facebook and Google and Just $11 Million on TV (MIDDLETOWN, CT) September 19, 2019 – Spending by presidential contenders on ads on Facebook and Google has reached $60.9 million this year, according to a new analysis by the Wesleyan Media Project. Those same candidates have spent about $11.4 million on television ads. Table 1 shows that topping the list of spenders on digital advertising is Donald Trump, whose campaign and joint fundraising committee with the RNC have spent almost $16 million on advertising on Facebook and Google, the two largest digital platforms for political…
Wesleyan Media ProjectSeptember 19, 2019