Blog

What Matters With Negativity is Timing

There is a lot of talk about negativity in elections, and as measured by Wesleyan Media Project (and Wisconsin Advertising Project) coding, there is much more of it on the airwaves than there was a decade ago.  Yanna Krupnikov (Stony Brook University) writes for us on the effects of negativity and why timing is everything.   On September 30, 2014, Rob Astorino, a Republican candidate running for Governor of New York, aired an ad designed to warn voters about his opponent’s questionable ethics.  Astorino’s ad was a “remake” of Lyndon B. Johnson’s 1964 “Daisy Girl Ad,” and used identical imagery to…
Wesleyan Media Project
October 22, 2014
Blog

Why We Should Care About Dark Money Ads

As part of our ongoing focus on interest group advertising and dark money in elections, we are pleased to welcome our first guest post by Conor Dowling (University of Mississippi) and Amber Wichowsky (Marquette University).   Total outside group spending in federal elections with no disclosure of donors saw a 60-fold increase between 2006 ($5.17 million) and 2012 ($310.8 million). This “dark money” can in large part be explained by increased spending by nondisclosing entities—particularly 501(c)(4) and 501(c)(6) groups that are not required to disclose the identities of their donors as long as their primary purpose is not “political.” In…
Wesleyan Media Project
October 16, 2014
2014 ElectionsReleases

Ad spending in 2014 elections poised to break $1 billion

Democrats Hold Slight Lead in Senate Advertising; Interest Groups Account for 40 Percent Senate Airings This Cycle, All-time High   (MIDDLETOWN, CT) October 14, 2014 – Just three weeks out from Election Day 2014, Democrats hold a very slight advantage in the most competitive Senate races. In 10 of the 15 Senate races with the highest volume of advertising, more ads favoring Democrats than ads favoring Republicans aired between September 26 and October 9 (Table 1). Table 1: Ad Volume and Spending in Top Senate Races Republicans continue to be more reliant on outside group advertising than Democrats. In 13…
Wesleyan Media Project
October 14, 2014
Blog

Welcome to the new WMP blog!

Loyal visitors to our website may know that Mike Franz, Travis Ridout and I haven’t always limited ourselves to real-time updates on advertising though that has been our primary activity for the last four years. As academics, however, we do much more than real-time advertising analysis, and like other blogs before us, we believe that we share a responsibility to help make political science research more accessible and available to journalists and the public. As such, this new blog portion of our website will be devoted to highlighting not just our own research on advertising and media but also those of…
Erika Franklin Fowler
October 8, 2014