Releases

Clinton also dominates local cable, which Trump has largely ignored Over 3.3M airings in 2016 Cycle; Nearly $600 million in ads for Senate races November 3, 2016 Report Highlights President • Clinton crushes Trump 3:1 on air (Table 1) • Presidential volume comparison from the last two weeks (Table A1) • NEW: WMP reports local cable airings from 2016 and 2012 (Table 2) • MAP: Large Clinton advantages on air persist in last two weeks (Figure 1) • Clinton dominates top markets including Orlando, Tampa, Las Vegas (Table 3) • MAP: Geographic comparison of presidential ad volumes from 2012 and…

Clinton Maintains Huge Advantage Over Trump Trump Campaign Running Positive Ads; Dems Hold Ad Advantage in Many Senate Races October 18, 2016 Report Highlights • Clinton ads out-air Trump ads more than 3:1 (Table 1) • Group ads still favor Clinton campaign (Table 2) • Pres ads this cycle more positive than the last 4 presidential campaigns (Table 3) • 50% of Trump ads are positive (Table 4) • Top media markets data show Florida still at center of pres ad storm (Table 5) • Senate ad advantage map (Figure 6) • NV Sen sees the most negative ads this…

Parties, Republican Groups Staying Out of Presidential Race, but Trump Advertising at Same Pace as Romney in 2012; Senate Advertising Heats Up: Outside Group Activity Continues to Break Records; Third of Group Ads are Dark Money September 20, 2016 Report Highlights • Pro-Clinton ads dominating in most markets (Figures 1 & 2) • Party ads and pro-GOP group ads down in Pres. race (Table 2) • Pres. advertising is more negative in 2016 (Table 3) • Only Clinton reaching out through Spanish-Language advertising (Go to section) • Pres. ad spending nearly $600M for more than 700K ads (Table 4) •…

Group Activity in Senate Contests at All-Time High; Democrats Advantaged in Competitive Senate Races; Super PACs Heavily Involved August 24, 2016 Report Highlights • Presidential and Senate ads heavily out-numbering ads in other races • Outside group ad airings in Senate races are at an all-time high • Ad spending higher than 2012: Dems sponsor own, GOP rely on outside groups • Hillary Clinton is top ad sponsor so far in the general election • Impact on media markets since first Trump ad buy • FL, OH and NC voters are seeing the most presidential ads • Democrats are running…