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Wesleyan Media Project

Releases

As Affordable Care Act Open Enrollment Begins,
Evidence on How Ads Matter

(MIDDLETOWN, CT) November 1, 2017 - Earlier this year, the Trump Administration announced drastic cuts to the advertising and outreach budget for the 2018 individual health insurance marketplace open enrollment period that begins today. More specifically, the advertising budget for plans available through healthcare.gov was cut 90 percent (from $100 million to $10 million) and the in-person outreach budget was reduced by 41 percent, which collectively result in a 72 percent reduction in marketing and outreach efforts for the federal marketplace. In addition, the enrollment window for all plans available through the Affordable Care Act (ACA) is only 45 days…
Wesleyan Media Project
November 1, 2017
2016 ElectionsBlogReleasesYear-End Summaries

2016 Election Study Published

Wesleyan Media Project shares lessons, analysis from 2016 election cycle   (MIDDLETOWN, CT) March 6, 2017 - The 2016 presidential campaign broke the mold when it comes to patterns of political advertising. But, in a new publication, the Wesleyan Media Project directors say “Not so fast” to those who argue that advertising no longer matters in elections. The article published in The Forum: A Journal of Applied Research in Contemporary Politics (open access through mid-April 2017) shows that the presidential race featured far less advertising than the previous cycle, a huge imbalance in the number of ads across candidates, and one candidate…
Wesleyan Media Project
March 6, 2017
Blog

2016 Post-Election Conference

On December 4 & 5 the Wesleyan Media Project and Department of Government co-hosted a 2016 post-election conference featuring more than 20 prominent political scientists, non-partisan experts and PBS NewsHour Correspondent John Yang ’80. Details on the panels and topics are below. Monday's panels were live streamed. We have posted a selection of presentations and papers below.   Sunday, December 4 8:00 PM - 9:30 PM An Overview of the 2016 Election Location: Wesleyan University -- PAC 001 The opening session will review what happened in voting/the polls, advertising/campaigning and what it was like to cover the campaign from a journalism…
Wesleyan Media Project
November 29, 2016
2016 ElectionsReleases

Clinton Crushes Trump 3:1 in Air War

Clinton also dominates local cable, which Trump has largely ignored Over 3.3M airings in 2016 Cycle; Nearly $600 million in ads for Senate races November 3, 2016 Report Highlights President • Clinton crushes Trump 3:1 on air (Table 1) • Presidential volume comparison from the last two weeks (Table A1) • NEW: WMP reports local cable airings from 2016 and 2012 (Table 2) • MAP: Large Clinton advantages on air persist in last two weeks (Figure 1) • Clinton dominates top markets including Orlando, Tampa, Las Vegas (Table 3) • MAP: Geographic comparison of presidential ad volumes from 2012 and…
Wesleyan Media Project
November 3, 2016