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2012 Shatters 2004 and 2008 Records for Total Ads Aired

Over 900,000 Ads Aired in Presidential General Election Race;

Over 210,000 Ads since October 1;

President Continues to Hold Ad Advantage in Key Markets;

Independent Groups and Obama Campaign Most Likely to Use Pure Attack Ads

(MIDDLETOWN, CT) Oct. 24, 2012 – Over 915,000 presidential ads...
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Obama Dominates Advertising in Key States

President Holds Advantage in 14 of 15 Top Markets;

Only 7.8 Percent of Presidential Ads Positive;

FCC electronic disclosure leaves out more than 50% of federal ads

(MIDDLETOWN, CT) Oct. 3, 2012 – In the three-week period since the parties’ national conventions, Barack Obama and his party...
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Obama’s ‘Convention Bounce’ May Actually be an Ad Bounce

Pro-Obama Advertisers Had Over 2 to 1 Advantage in Last Two Weeks;

Romney Heavily Reliant on Outside Groups; Negative Ads Up Sharply from 2008

(MIDDLETOWN, CT) Sept. 12, 2012 – Although the Romney campaign has (until recently) dominated the money race, the Obama campaign dominated the broadcast airwaves in the two weeks during the...
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