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Sunset behind Capitol
2022 ElectionsReleases

Democrats Out-Pacing GOP in Senate Races

Groups are bolstering Republicans in Senate campaigns; Dems also have ad advantages in many House Races(MIDDLETOWN, CT) October 6, 2022 – Democrats are out-airing their Republican opponents in nine of the top 10 Senates races, according to a new report from the Wesleyan Media Project.  While the air war is very balanced in the Wisconsin Senate race, as shown in Table 1, Democratic ad advantages are over 1,000 spots in seven contests, including Georgia, New Hampshire, Nevada, Ohio, and Pennsylvania. Outside groups are responsible for one-third to nearly one-half of the broadcast spots on television in the last two weeks,…
Wesleyan Media Project
October 6, 2022
WMP Issue Spotlight
2022 ElectionsReleases

Advertising Issue Spotlight (9/1/22 – 9/30/22)

(MIDDLETOWN, CT) October 4, 2022 – The Wesleyan Media Project is releasing the second post in a series of regularly updated overviews of issue mentions in federal races by state. Below we show the percentage of ads  mentioning seven key issues tracked by the WMP (abortion, energy/environment, guns, health care, immigration, inflation, public safety). The post covers ads from all sponsors (candidates, parties, and outside groups) aired on broadcast TV in U.S. House and U.S. Senate races from September 1, 2022 to September 30, 2022. Note that percentages across the columns may total more than 100 percent because ads often…
Wesleyan Media Project
October 4, 2022
DeSantis speaking
2022 ElectionsReleases

DeSantis Dominates FL Gov Advertising

Photo Gage Skidmore/Flickr Record Negativity in 2022 General Election So Far; Tight Ad Race in WI Senate While Dems Lead in AZ and GA(MIDDLETOWN, CT) - September 22, 2022 - As the traditional general election period of the 2022 midterms kicks into gear, Republican incumbent Ron DeSantis has a commanding lead over his Democratic opponent, Charlie Crist, in both television ads aired and online ad spending, according to a new report from the Wesleyan Media Project. Over the past two weeks, DeSantis has held a 15:1 lead over Crist in broadcast advertising totals (over 13,000 airings compared to just 881…
Wesleyan Media Project
September 22, 2022
WMP Issue Spotlight
2022 ElectionsReleases

Advertising Issue Spotlight (8/1/22 – 8/31/22)

(MIDDLETOWN, CT) September 16, 2022 – The Wesleyan Media Project is releasing the first post in a series of regularly updated overviews of issue mentions in federal races by state. Below we show the percentage of ads mentioning seven key issues tracked by the WMP (abortion, energy/environment, guns, health care, immigration, inflation, public safety). The post covers ads from all sponsors (candidates, parties, and outside groups) aired on broadcast TV in U.S. House and U.S. Senate races from August 1, 2022 to August 31, 2022. Note that percentages across the columns may total more than 100 percent because ads often…
Wesleyan Media Project
September 16, 2022