WMP Joins Proposal for Universal Digital Ad Transparency Standard
Photo: anyaberkut/iStock(MIDDLETOWN, CT) December 9, 2021 – Given the rapid recent growth in spending on political advertising online (at least 25 percent of 2020 presidential spending) and the challenges that the current ad libraries pose for research and for accountability in elections, the Wesleyan Media Project (WMP) proposes a new universal transparency standard for platforms that sell digital ads and meet certain eligibility thresholds.A new WMP paper, jointly authored with researchers at NYU and Mozilla and released today, outlines a universal transparency standard that would require these platforms to report advertising by sponsor to a centralized repository maintained by a…
Wesleyan Media ProjectDecember 9, 2021