voiceovers

Tone of Ads on the Airwaves in Top Races Keeps Pace with 2008; Interest Groups Doing Heavy Lifting in Terms of Attacks (MIDDLETOWN, CT) Oct. 14, 2010 -- The battle for control of Congress and key gubernatorial positions are filling the airwaves with negativity.  Just under half of the ads aired so far this year were pure positive ads.  Still, claims that 2010 is the most negative election to date may be premature.  In an analysis of close to 900,000 airings from January 1 to October 5, 2010, the Wesleyan Media Project finds that the distribution of positive, negative and contrast…