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New Analysis of 2022 Midterm Advertising Published Blog

New Analysis of 2022 Midterm Advertising Published

(MIDDLETOWN, CT) February 27, 2023 - New research utilizing Wesleyan Media Project data yields new insights on the polarization of 2022 midterm messaging between the parties in discussions of race as compared to discussions of gender. The new analysis, described by the Collaborative on Media and Messaging (COMM) for Health and Social Policy, builds on prior research published by WMP’s co-directors in early 2023 highlighting the pro-Democratic focus on abortion as a key issue. What was not previously known was the extent to which the race-related conversation in 2022 was contested between the parties and led more often by Republicans.…
Wesleyan Media Project
February 27, 2024
TV glowing in the background of a dark office space
Advertising in Presidential Race Takes a Nosedive after New Hampshire 2024 ElectionsReleases

Advertising in Presidential Race Takes a Nosedive after New Hampshire

Trump, Biden Give Little Attention to South Carolina(MIDDLETOWN, CT) February 16, 2024 - The volume of television advertising in the 2024 presidential race has fallen dramatically since the January 23 New Hampshire primary. In the weeks since New Hampshire, candidates and the groups and parties supporting them have spent only $2.6 million on under 8,000 ad airings on broadcast television stations. (This figure omits an estimated $7 million in spending on an ad that aired during the Super Bowl by the American Values super PAC, which backs Robert F. Kennedy, Jr.) Figure 1, which shows the number of broadcast ads…
Wesleyan Media Project
February 16, 2024
Candidate Desantis speaking at press conference
Heavy Spending by GOP in Iowa, including Trump 2024 ElectionsReleases

Heavy Spending by GOP in Iowa, including Trump

Photo Gage Skidmore/flickr GOP candidates get significant backing from super PACs(MIDDLETOWN, CT) January 11, 2024 – Donald Trump may not be at the Republican presidential debates, but he is not conceding the airwaves in Iowa or New Hampshire, a new analysis from the Wesleyan Media Project shows. Trump’s campaign, along with the Make America Great Again super PAC, have spent about $10 million on the airwaves in Iowa (Table 1) for roughly 22,000 ad airings, just shy of the number of pro-Haley airings. Another 4,800 airings (or about $4.7 million) in pro-Trump ads have aired in New Hampshire, but the…
Wesleyan Media Project
January 11, 2024
Graphic of TV static
Political Advertising in Presidential Elections: Assessing the Battleground Blog

Political Advertising in Presidential Elections: Assessing the Battleground

(MIDDLETOWN, CT) October 25, 2023 - The Presidential election in 2024 is nearly one year away, and it is useful to speculate on how many television ads we might see in the coming campaign. Are digital ads squeezing out the appetite for television ads? Is the battleground more narrow today than in prior years, perhaps shrinking as the country has polarized politically? As we reported in our book, Political Advertising in the United States, political advertising volumes on television ebbed in 2016 but surged in 2020. The latter election featured fewer TV ads because Trump was more engaged online (and…
Wesleyan Media Project
October 25, 2023
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