A Brief Word on ‘Magic’ Words
We took a quick look at magic word usage by interest groups in House and Senate races in 2008 and 2010 (1/1-10/5 in both cases). The short story is that magic words are used far more often this year in House races (1 in every 3 IG ads, compared to 1 in 10 in 2008) and 1 in 10 Senate ads (up from 0% in 2008). Table 1. Interest Group Use of Magic Words % of IG Ads Using Magic Words US House 2008 10.4 2010* 35.6 US Senate 2008 0.1 2010* 10.2 *2010 numbers are based on on-going coding,…
adminOctober 18, 2010