Presidential Ad Spending Approaches $900 Million
Photo: Mike Bloomberg Campaign Bloomberg Ad Spending Unprecedented, Tops Previous General Election Candidate Spending (MIDDLETOWN, CT) February 26, 2020 – A new analysis from the Wesleyan Media Project has identified $617 million in spending on television ads in the presidential race, while digital spending in the presidential race has soared to about $260 million. “It is possible we reach $1 billion in ad spending before Super Tuesday,” said Erika Franklin Fowler, co-director of the Wesleyan Media Project. Television advertising was led by Michael Bloomberg, whose spending has surpassed $377 million for over 444,000 ads (Table 1).…
Wesleyan Media ProjectFebruary 26, 2020