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2018 ElectionsReleases

2018: The Health Care Election

Democrats hold huge ad advantages in federal races; Ad volume cycle-to-date up 60 percent over 2014 (MIDDLETOWN, CT) October 18, 2018 - It’s official: the 2018 midterms are about health care. In the period between September 18 and October 15, nearly half (45.9 percent) of airings in federal races mentioned the topic while nearly a third (30.2 percent) of gubernatorial airings did the same. Although both parties are mentioning health care, the topic is most prominent in ads supporting Democrats, appearing in 54.5 percent of pro-Democratic airings. As shown in Figure 1, health care appeared in a third (33.9 percent)…
Wesleyan Media Project
October 18, 2018
Politician Beto O'Rourke adjusts his tie
2018 ElectionsReleases

TX Senate Race Draws Millions in Digital Ad Spending

Photo Gage Skidmore/Flickr O’Rourke leads all candidates with over $5.5 million in digital ads; Politicians hint at presidential runs with digital spending (MIDDLETOWN, CT) October 18, 2018 - The Wesleyan Media Project’s latest analysis compares television ad spending with digital ad spending in Senate campaigns and competitive House races. Television estimates come from Kantar/CMAG, Facebook estimates come from Pathmatics, while Google spending comes from the company’s Transparency Report website. The analysis covers the period between May 31, when Google’s online archive of political advertising became available, and October 15. The analysis is not a comprehensive accounting of digital advertising, as…
Wesleyan Media Project
October 18, 2018
American flag with dark shadows
2018 ElectionsReleases

Half of Senate Ads Negative in Past Month

GOP Candidates More Negative than Democrats (MIDDLETOWN, CT) October 4, 2018 - A new analysis from the Wesleyan Media Project (WMP) shows that half of the ads airing in the past month in U.S. Senate races were pure negative ads—their focus was attacking an opponent (Table 1). Only 30 percent were positive ads that focused solely on the favored candidate. The remaining 20 percent were contrast ads, which mention both the favored candidate and the opponent. Tone is determined based on whether the favored or targeted candidate in a race is featured in the ad (excluding the “paid for by”…
Wesleyan Media Project
October 4, 2018
WMP Issue Spotlight
2018 ElectionsReleases

Advertising Issue Spotlight (9/1/18 – 9/30/18)

(MIDDLETOWN, CT) October 4, 2018 - The Wesleyan Media Project is releasing its third post in a series of regularly updated overviews of issue mentions in federal races by state. Below we show the number of ads that aired in House and Senate races in each state from September 1, 2018, to September 30, 2018. Read our other Issue Spotlights: Issue Spotlight (1/1/2017 - 7/31/2018) Issue Spotlight (8/1/2018 - 8/31/2018) We break down the percentage of ads mentioning six key issues tracked by the WMP. Healthcare continues to dominate as the proportion of ad airings referencing the topic rose from…
Wesleyan Media Project
October 4, 2018