Digital Ad Spending Nearly Even with TV in Presidential General Election
Biden Campaign Spends Heavily on Digital Ads(MIDDLETOWN, CT) May 31, 2024 – Since March 6, spending in the general election phase of the presidential race has been almost evenly split between television ads on local broadcast and national cable television and spending on digital ads on the Meta and Google platforms, according to a new analysis from the Wesleyan Media Project. The analysis looks at spending totals on Facebook (which includes Instagram) and Google (including search, third party, and YouTube) by President Biden and former President Trump, along with their supportive outside groups. Television accounts for over $24 million in…
![Wesleyan Media Project](https://mediaproject.wesleyan.edu/wp-content/uploads/2023/12/logo-copy-100x100.png)
Wesleyan Media ProjectMay 31, 2024