Latest WMP Research
Photo: John Brighenti/Flickr 2018 Political Advertising Year-end Summary Published in PS (MIDDLETOWN, CT) September 27, 2019 -- New research published in PS by Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout, co-directors of the Wesleyan Media Project, offers a post-mortem on political advertising in 2018, providing important context for that year’s “blue wave” in which Democrats picked up 40 seats in the U.S. House of Representatives. Using ad tracking data from the Wesleyan Media Project, the authors find that in the vast majority of races, there were more pro-Democratic than pro-Republican ads, including in the most competitive contests—and even in those races…
Wesleyan Media ProjectSeptember 27, 2019