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Microtargeting: Not Just for Online Ads

The New York Times featured an article today on the increasing number of campaigns that are tailoring their advertising messages to different demographics over the internet.  This tactic – frequently referred to as microtargeting – is not confined to online placements of campaign ads.  In a newly published study appearing in Political Communication, two Wesleyan Media Project co-directors find evidence that, at least at the presidential level, campaigns are targeting specific audiences through television ads as well. (more…)
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February 21, 2012
2012 ElectionsReleases

Outside Group Involvement in GOP Contest Skyrockets Compared to 2008

Romney Advertising Dominates in Florida; General Election Advertising Sets Furious Pace (MIDDLETOWN, CT) Jan. 30, 2012 – The overall number of GOP presidential ads on the airwaves this election year is comparable with 2008, but who is paying for them so far has changed significantly.  The influence of SuperPACs in the race for the 2012 GOP nomination is clear, with a more than 1600 percent increase in interest-group sponsored ads aired as compared to 2008. In the first presidential election cycle following the Supreme Court’s landmark decision in Citizens United v. FEC, interest group involvement in the presidential air war…
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January 30, 2012
2010 ElectionsBlogReleasesYear-End Summaries

2010 Campaign Ad Studies Published

(MIDDLETOWN, CT) Jan. 11, 2011 -- Two comprehensive studies of the campaign ad trends from the 2010 election have been published by the researchers from The Wesleyan Media Project. “Advertising Trends in 2010” (click here for a local copy), by Erika Franklin Fowler of Wesleyan University and Travis Ridout of Washington State University, and “The Citizens United Election? Or Same as it Ever Was?” (click here for a local copy), by Michael Franz of Bowdoin College, appear in the most recent issue of The Forum, a Journal of Applied Research in Contemporary Politics.
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January 11, 2011