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2020

2020 ElectionsReleases

As NH Primary Nears, TV Ad Spending Tops $430 Million Nationally

Photo: Phil Roeder/Flickr Presidential Digital Ad Spending Nearly $200 Million (MIDDLETOWN, CT) February 5, 2020 – New Hampshire voters will be casting presidential primary ballots in less than a week, and one candidate is dominating the airwaves: Tom Steyer. A new analysis from the Wesleyan Media Project shows that of the roughly $33 million in television ad spending in the state (including neighboring Massachusetts, Maine and Vermont) Steyer accounts for almost half: $15.6 million (see Table 1). Steyer has aired twice as many ads (19,307) as his nearest competitor, Michael Bloomberg, who has aired nearly 9,413 ads at a cost…
Wesleyan Media Project
February 5, 2020
2020 ElectionsReleases

$44 Million on Presidential Ads in Iowa

Photo: Rick Wilking/Reuters Self-funded billionaires drive ad spending up 131% over 2016   (MIDDLETOWN, CT) January 29, 2020 – A new analysis from the Wesleyan Media Project shows that over $44 million has been spent on 122,815 broadcast television presidential ads in Iowa, which holds the nation’s first caucus on Monday, February 3 (Table 1). These totals in Iowa represent an 11 percent increase in presidential ad spending over 2016 (which saw $40 million) and a 65 percent increase in airings (74,483 ads aired at this point in 2016). Tom Steyer’s campaign has spent over $11 million on over 37,000…
Wesleyan Media Project
January 29, 2020