New report details at least $600 million in digital ad spending this cycle
Donors hard or impossible to track in up to half of the ad spendingA new report from the Wesleyan Media Project, the Brennan Center and OpenSecrets sheds light on the scope of online ad spending this election cycle on the two largest online platforms, Google and Meta. Among the report’s key findings are: In the 2024 election cycle through the end of August, advertisers who spent at least $5,000 on Google and Meta bought $619 million in political ads, with at least $248 million focused on the presidential race. Of spenders on Meta and Google known to advertise in support…
Wesleyan Media ProjectOctober 16, 2024