(MIDDLETOWN, CT) October 17, 2024 – The Wesleyan Media Project is releasing the fourth post in a series of regularly updated overviews of issue mentions, this time focusing on the presidential race by media market. Below, we show the percentage of ads mentioning eight key issues tracked by the WMP (abortion, energy/environment, guns, health care, housing, immigration, inflation, public safety). The post covers ads from all sponsors (candidates, parties, and outside groups) aired on broadcast TV in the Presidential race from July 22, 2024 to October 15, 2024. Note that percentages across the columns may total more than 100 percent…

Photo Gage Skidmore/flickr But Harris Still Has Large Ad Advantages, especially on Digital(MIDDLETOWN, CT) October 10, 2024 – According to a new report from the Wesleyan Media Project, about 71,000 pro-Harris ads have run on broadcast television over the past two weeks, substantially more than the 51,000 pro-Trump ads that have run during the same time period. But pro-Trump advertisers have been narrowing that gap in recent days. The Harris campaign has sponsored over 53,000 ad airings since September 23 (Table 1), and has been supported by another 17,000 ads from outside groups, including FF PAC, Project Freedom LLC, and…

(MIDDLETOWN, CT) October 3, 2024 – The Wesleyan Media Project is releasing the third post in a series of regularly updated overviews of issue mentions in federal races by state. Below, we show the percentage of ads mentioning eight key issues tracked by the WMP (abortion, energy/environment, guns, health care, housing, immigration, inflation, public safety). The post covers ads from all sponsors (candidates, parties, and outside groups) aired on broadcast TV in U.S. House and U.S. Senate races from August 1, 2024 to September 30, 2024 (shown by month). Note that percentages across the columns may total more than 100…

Photo Gage Skidmore/flickr Harris Campaign Outspending Trump on Meta 16:1 and on Google by Nearly 3:1(MIDDLETOWN, CT) September 26, 2024 – According to a new analysis from the Wesleyan Media Project that focuses on ad spending over the last two weeks, Vice President Kamala Harris maintains a significant advertising advantage over Donald Trump thanks largely to a decline in pro-Trump advertising on television in the past 2 weeks. On broadcast stations across the country, pro-Harris forces have spent nearly $73 million on 73,000 ad spots. Pro-Trump forces have spent just under $45 million on 52,000 ad airings. Harris also maintains…

(MIDDLETOWN, CT) September 19, 2024 – The Wesleyan Media Project is releasing the second post in a series of regularly updated overviews of issue mentions in federal races by state. Below we show the percentage of ads mentioning eight key issues tracked by the WMP (abortion, energy/environment, guns, health care, housing, immigration, inflation, public safety). The post covers ads from all sponsors (candidates, parties, and outside groups) aired on broadcast TV in U.S. House and U.S. Senate races from June 1, 2024 to August 31, 2024 (shown by month). Note that percentages across the columns may total more than 100…