The New York Times featured an article today on the increasing number of campaigns that are tailoring their advertising messages to different demographics over the internet. This tactic – frequently referred to as microtargeting – is not confined to online placements of campaign ads. In a newly published study appearing in...Read more
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Romney Advertising Dominates in Florida;
General Election Advertising Sets Furious Pace(MIDDLETOWN, CT) Jan. 30, 2012 – The overall number of GOP presidential ads on the airwaves this election year is comparable with 2008, but who is paying for them so far has changed significantly. The influence of SuperPACs in the race for...
Complete with new data on the Florida primary, The Wesleyan Media Project Monday will release its first analysis of campaign ads for 2012.Read more
(MIDDLETOWN, CT) Jan. 11, 2011 -- Two comprehensive studies of the campaign ad trends from the 2010 election have been published by the researchers from The Wesleyan Media Project. “Advertising Trends in 2010” (click here for a local copy), by Erika Franklin Fowler of Wesleyan University and Travis Ridout of Washington State University, and...Read more
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