2018 ElectionsReleases

Gun References in Campaign Advertising on the Rise

12 percent of ads in 2018 election cycle contain a gun reference; Most are pro-gun rights, but will Parkland be a turning point? For our March 2018 election report, click here. (MIDDLETOWN, CT) March 15, 2018 - As a national conversation about gun policy in the United States reaches the White House, the Wesleyan Media Project provides a detailed look at references to guns in campaign advertising over time. As shown in Figure 1, the volume and percentage of gun references in advertising mentioning federal or gubernatorial candidates has been increasing since the 2012 election cycle. More specifically, references to…