Data Access

The Wesleyan Media Project (WMP) is pleased to provide scholarly access to Kantar Media/CMAG tracking data and video files covering all broadcast television political advertising from the 210 media markets in the United States. Wesleyan Media Project coding is also available for all federal and gubernatorial airings that have been publicly released.

Kantar Media/CMAG television health insurance advertising data are not currently available. Please click here to be notified when these data (covering several years following the implementation of the Affordable Care Act) become available to the academic community. The time frame for this release is still uncertain, but will likely be by September 2020.

To gain access to a particular year of political ad data, please follow the instructions below. Each dataset costs $20. The nominal data cost ensures WMP has resources to cover needed administrative and web maintenance costs of making the data available to scholars.

What Comes with Your Purchase

  • Zipped Stata 13 files broken out by level of race (e.g., President; US Senate; US House; Governor; and down ballot, which includes all other state and local races, including judicial)
  • Zipped SPSS files containing the same data as the Stata 13 files
  • Zipped folders containg a .wmv video file for each ad (10-20 video files are missing in each cycle)
  • Download the variable matrix, which shows the variables available in each data set
  • NOTE: The 2010 data is divided up differently, with a separate spending file


See below for data availability by year and levels. Data from 2012, 2014 and 2016 start on January 1 of the year prior to election day up to election day (e.g., 1/1/2011 – 11/5/2012). Data from 2006 and 2010 cover January 1 of the election year up to election day.

Due to contractual obligations with our data provider, data can only be purchased by members of academic institutions, for academic purposes.

 U.S. Senate, U.S. House,
Gubernatorial, and
"down ballot" races
Presidential
*2006 data set is from 1/1/2006-election day and is only from the top 100 media markets.
**2010 data set is from 1/1/2010-election day from all 210 markets.
2004 and earlierAccess via Wisconsin Advertising Project
2006*Apply for access below
Download 2006 Codebook
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2008Access via Wisconsin Advertising Project
2010**Apply for access below
Download 2010 Codebook
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2012Apply for access below
Download 2012 Codebook
Apply for access below
Download 2012 Presidential Codebook
2014Apply for access below
Download 2014 Codebook
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2016Apply for access below
Download 2016 Codebook
Contractually, cannot be made
available until after 2020 elections.
Sign up to be notified.
2018Contractually, cannot be made
available until after 2020 elections.
Sign up to be notified.
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How to Apply

To request the data, please download the data use agreement for the year(s) you want to access, print aggrement(s) on academic letterhead and complete the information requested, including your signature on the last page. Then there are two submission options.

Please note that applications may take up to 3-4 business days (more during holidays) to process as our agreement with Kantar Media/CMAG requires manual verification of your identity.  We apologize that we cannot automatically grant data access.

2006 Data Use Agreement (PDF)
2010 Data Use Agreement (PDF)
2012 Data Use Agreement (PDF)
2012 Presidential Data Use Agreement (PDF)
2014 Data Use Agreement (PDF)
2016 Data Use Agreement (PDF)

Option 1: Online Submission (see below)
Scan and upload the document(s) and complete the electronic payment.

Option 2: By Mail
Mail these documents, along with a check ($20 for each data set requested, combining into one check is fine) payable to “Wesleyan University” to this address:

Wesleyan Media Project
c/o Department of Government
Wesleyan University
238 Church Street
Middletown, CT 06459


Submit Application(s)

Note: After submitting your document(s) a URL will appear, which you can copy and paste to reach the payment page.

Your Full Name (required)

Your University Email (required)

Academic Institution (required)

Data Set(s) Being Purchased (required)

200620102012 Presidential2012 (Non-Presidential)20142016 (Non-Presidential)

Your Message (if any)

Upload Your Document(s) (PDF Format).

Please ensure your agreements have been printed on letterhead from your academic institution. A separate agreement is required for access to each data set.


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