The Wesleyan Media Project (WMP) is pleased to provide scholarly access to Kantar Media/CMAG tracking and video data covering all broadcast television political advertising from the 210 media markets in the United States. Wesleyan Media Project coding is also available for all federal and gubernatorial airings that have been publicly released.
To gain access to a particular year, please follow the instructions below. Each dataset costs $20. The nominal data cost ensures WMP has resources to cover needed administrative and web maintenance costs of making the data available to scholars.
See below for data availability by year and levels. Note, due to contractual obligations with our data provider, data can only be purchased by members of academic institutions, for academic purposes.
|US House & Senate,|
"down ballot" races
|2010||Apply for access below||--|
|2012||Apply for access below||COMING SOON — click here to be
notified when it becomes available
|2014||Apply for access below||--|
|2016||Contractually, cannot be made |
available until after 2018 elections
|Contractually, cannot be made
available until after 2020 elections
How to Apply
To request the data, please download the data use agreement for the year(s) you want to access, print aggrement(s) on academic letterhead and complete the information requested, including your signature on the last page. Then there are two submission options.
Option 1: Online Submission
Scan and upload the document(s) and complete the electronic payment.
Option 2: By Mail
Mail these documents, along with a check ($20 for each data set requested, combining into one check is fine) payable to “Wesleyan University” to this address:
Wesleyan Media Project
c/o Department of Government
238 Church Street
Middletown, CT 06459
Please note that applications may take up to 3-4 business days (more during holidays) to process as our agreement with Kantar Media/CMAG requires manual verification of your identity. We apologize that we cannot automatically grant data access. If you have purchased data from us before, during the time your application is pending you will temporarily lose online access to previously purchased data sets. Your access will be restored once your membership is updated.
Note: After submitting your document(s) a URL will appear, which you can copy and paste to reach the payment page.