Data Access

The Wesleyan Media Project (WMP) is pleased to provide scholarly access to Kantar Media/CMAG tracking and video data covering all broadcast television political advertising from the 210 media markets in the United States. Wesleyan Media Project coding is also available for all federal and gubernatorial airings that have been publicly released.

To gain access to a particular year, please follow the instructions below. Each dataset costs $20*. The nominal data cost ensures WMP has resources to cover needed administrative and web maintenance costs of making the data available to scholars.

See below for data availability by year and levels. Note, due to contractual obligations with our data provider, data can only be purchased by members of academic institutions, for academic purposes.

  • 2010 US House, US Senate, Gubernatorial and “down ballot” races
    • Apply for access below
  • 2012 US House, US Senate, Gubernatorial and “down ballot” races
    • Apply for access below
  • 2012 Presidential
    • COMING SOON — click here to be notified when it becomes available
  • 2014 US House, US Senate, Gubernatorial and “down ballot” races
    • COMING SOON — click here to be notified when it becomes available
  • 2016 US House, US Senate, Gubernatorial and “down ballot” races
    • Contractually, cannot be made available until after 2018 elections
  • 2016 Presidential
    • Contractually, cannot be made available until after 2020 elections

 

Download the WMP 2010 Codebook
Download the WMP 2012 Codebook
Download the variable matrix, which shows the variables available in each data set


 


How to Apply

To request the data, please download the data use agreement for the year(s) you want to access, print aggrement(s) on academic letterhead and complete the information requested, including your signature on the last page. Then there are two submission options.

2010 Data Use Agreement (PDF)
2012 Data Use Agreement (PDF)

Option 1: Online Submission
Scan and upload the document(s) and complete the electronic payment.

Option 2: By Mail
Mail these documents, along with a $20 check payable to “Wesleyan University” to this address:
Wesleyan Media Project
c/o Department of Government
Wesleyan University
238 Church Street
Middletown, CT 06459

Please note that applications may take up to 3-4 business days (more during holidays) to process as our agreement with Kantar Media/CMAG requires manual verification of your identity.  We apologize that we cannot automatically grant data access.

 


Submit Application(s)

Note: You will receive a link to pay after submitting your document(s).

Your Full Name (required)

Your University Email (required)

Academic Institution (required)

Data Set(s) Subscribing To (required)

 2010 2012 (non-presidential)

Your Message (if any)

Upload Your Document(s) (PDF Format).

Please ensure your agreements have been printed on letterhead from your academic institution. A separate agreement is required for access to each data set.


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