Data Access

The Wesleyan Media Project (WMP) is pleased to provide scholarly access to Kantar Media/CMAG tracking and video data covering all broadcast television political advertising from the 210 media markets in the United States. Wesleyan Media Project coding is also available for all federal and gubernatorial airings that have been publicly released.

To gain access to a particular year, please follow the instructions below. Each dataset costs $20. The nominal data cost ensures WMP has resources to cover needed administrative and web maintenance costs of making the data available to scholars.

See below for data availability by year and levels. Note, due to contractual obligations with our data provider, data can only be purchased by members of academic institutions, for academic purposes.

 US House & Senate,
Gubernatorial and
"down ballot" races
2010Apply for access below--
2012Apply for access belowCOMING SOON — click here to be
notified when it becomes available
2014Apply for access below--
2016Contractually, cannot be made
available until after 2018 elections
Contractually, cannot be made
available until after 2020 elections

Download the WMP 2010 Codebook
Download the WMP 2012 Codebook
Download the WMP 2014 Codebook
Download the variable matrix, which shows the variables available in each data set


How to Apply

To request the data, please download the data use agreement for the year(s) you want to access, print aggrement(s) on academic letterhead and complete the information requested, including your signature on the last page. Then there are two submission options.

2010 Data Use Agreement (PDF)
2012 Data Use Agreement (PDF)
2014 Data Use Agreement (PDF)

Option 1: Online Submission
Scan and upload the document(s) and complete the electronic payment.

Option 2: By Mail
Mail these documents, along with a check ($20 for each data set requested, combining into one check is fine) payable to “Wesleyan University” to this address:

Wesleyan Media Project
c/o Department of Government
Wesleyan University
238 Church Street
Middletown, CT 06459

Please note that applications may take up to 3-4 business days (more during holidays) to process as our agreement with Kantar Media/CMAG requires manual verification of your identity.  We apologize that we cannot automatically grant data access. If you have purchased data from us before, during the time your application is pending you will temporarily lose online access to previously purchased data sets. Your access will be restored once your membership is updated.


Submit Application(s)

Note: After submitting your document(s) a URL will appear, which you can copy and paste to reach the payment page.

Your Full Name (required)

Your University Email (required)

Academic Institution (required)

Data Set(s) Subscribing To (required)

 2010 2012 (non-presidential) 2014

Your Message (if any)

Upload Your Document(s) (PDF Format).

Please ensure your agreements have been printed on letterhead from your academic institution. A separate agreement is required for access to each data set.

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