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Category Archive for 'U.S. Senate Races'

 Dems Hold Advantages in Air War in Senate and House; GOP Airs More Ads in Gubernatorial Races (MIDDLETOWN, CT) September 16, 2014 – In the past two weeks, advertising in federal and gubernatorial races has not only increased in volume compared to the same period in 2010, but is more negative as well. Democratic advertising has […]

Groups Responsible for Majority of GOP Ads; Huge Republican Ad Advantage in House Races Disappears in August (MIDDLETOWN, CT) September 4, 2014 – With prognosticators giving even odds that Republicans will take over the U.S. Senate after this November’s elections, outside groups are taking notice. Almost 52 percent of ads aired in favor of Republican […]

Two-thirds of Senate GOP and Nearly Half of Dem Advertising Sponsored by Outside Groups; Almost 60 percent of Group Spending is Undisclosed Dark Money (MIDDLETOWN, CT) April 29, 2014 – With control of the U.S. Senate at stake, advertising in senatorial races is off to an early start, with 109,701 airings at an estimated $43.1 […]

2012 Campaign Advertising Volume Crushed Previous Records; Interest Group and Dark Money Analyses in the Works   (MIDDLETOWN, CT) Feb. 14, 2013 – Two comprehensive studies of the campaign ad trends from the 2012 election have been published by the researchers from the Wesleyan Media Project. “Negative, Angry, and Ubiquitous: Political Advertising in 2012” by […]

Over 900,000 Ads Aired in Presidential General Election Race; Over 210,000 Ads since October 1; President Continues to Hold Ad Advantage in Key Markets; Independent Groups and Obama Campaign Most Likely to Use Pure Attack Ads (MIDDLETOWN, CT) Oct. 24, 2012 – Over 915,000 presidential ads have been aired on broadcast and national cable television […]

President Holds Advantage in 14 of 15 Top Markets; Only 7.8 Percent of Presidential Ads Positive; FCC electronic disclosure leaves out more than 50% of federal ads (MIDDLETOWN, CT) Oct. 3, 2012 – In the three-week period since the parties’ national conventions, Barack Obama and his party and interest group allies have continued to dominate […]

Pro-Obama Advertisers Had Over 2 to 1 Advantage in Last Two Weeks; Romney Heavily Reliant on Outside Groups; Negative Ads Up Sharply from 2008 (MIDDLETOWN, CT) – Although the Romney campaign has (until recently) dominated the money race, the Obama campaign dominated the broadcast airwaves in the two weeks during the presidential conventions. As Table […]

The Wesleyan Media Project to unveil first analysis of 2012, with new support from Knight Foundation and the Rockefeller Brothers Fund (MIDDLETOWN, CT.) Jan. 26, 2012 – Complete with new data on the Florida primary, The Wesleyan Media Project Monday will release its first analysis of campaign ads for 2012. The John S. and James […]

(Middletown, CT–)  Two comprehensive studies of the campaign ad trends from the 2010 election have been published by the researchers from The Wesleyan Media Project. “Advertising Trends in 2010” (click here for a local copy), by Erika Franklin Fowler of Wesleyan University and Travis Ridout of Washington State University, and “The Citizens United Election? Or […]

Republicans Using Pure Attack Ads More Often; Dem Attack Ads Still More Personal (MIDDLETOWN, CT) – In just the last few weeks a large uptick in negative ads has pushed this year from one that was no more negative than 2008 to the most negative campaign in recent history by both sides. In an analysis […]

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