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Category Archive for 'U.S. Senate Races'

2012 Campaign Advertising Volume Crushed Previous Records; Interest Group and Dark Money Analyses in the Works   (MIDDLETOWN, CT) Feb. 14, 2013 – Two comprehensive studies of the campaign ad trends from the 2012 election have been published by the researchers from the Wesleyan Media Project. “Negative, Angry, and Ubiquitous: Political Advertising in 2012” by […]

Over 900,000 Ads Aired in Presidential General Election Race; Over 210,000 Ads since October 1; President Continues to Hold Ad Advantage in Key Markets; Independent Groups and Obama Campaign Most Likely to Use Pure Attack Ads (MIDDLETOWN, CT) Oct. 24, 2012 – Over 915,000 presidential ads have been aired on broadcast and national cable television […]

President Holds Advantage in 14 of 15 Top Markets; Only 7.8 Percent of Presidential Ads Positive; FCC electronic disclosure leaves out more than 50% of federal ads (MIDDLETOWN, CT) Oct. 3, 2012 – In the three-week period since the parties’ national conventions, Barack Obama and his party and interest group allies have continued to dominate […]

Pro-Obama Advertisers Had Over 2 to 1 Advantage in Last Two Weeks; Romney Heavily Reliant on Outside Groups; Negative Ads Up Sharply from 2008 (MIDDLETOWN, CT) – Although the Romney campaign has (until recently) dominated the money race, the Obama campaign dominated the broadcast airwaves in the two weeks during the presidential conventions. As Table […]

The Wesleyan Media Project to unveil first analysis of 2012, with new support from Knight Foundation and the Rockefeller Brothers Fund (MIDDLETOWN, CT.) Jan. 26, 2012 – Complete with new data on the Florida primary, The Wesleyan Media Project Monday will release its first analysis of campaign ads for 2012. The John S. and James […]

(Middletown, CT–)  Two comprehensive studies of the campaign ad trends from the 2010 election have been published by the researchers from The Wesleyan Media Project. “Advertising Trends in 2010” (click here for a local copy), by Erika Franklin Fowler of Wesleyan University and Travis Ridout of Washington State University, and “The Citizens United Election? Or […]

Republicans Using Pure Attack Ads More Often; Dem Attack Ads Still More Personal (MIDDLETOWN, CT) – In just the last few weeks a large uptick in negative ads has pushed this year from one that was no more negative than 2008 to the most negative campaign in recent history by both sides. In an analysis […]

Spending by outside groups up to $120 million since September 1 (MIDDLETOWN, CT –) As of October 20, spending on advertising in U.S. Senate, House and gubernatorial races has eclipsed $1 billion, a historic figure by any measure.  Almost $620 million of that spending has been since September 1, and $250 million was in the […]

Dems and Reps are Similar in Proportion of Negative Ads, but Dem Strategy Likely Driven by Desire to Draw Attention Away from the Policy Environment (MIDDLETOWN, CT –) As we reported last week, “claims that 2010 is the most negative election to date may be premature.  In an analysis of close to 900,000 airings from […]

Partisan Division: Dems Attack Wall Street and Wall Street Experience, GOP (and especially IGs) Go After Health Care and Obama (MIDDLETOWN, CT –) In the battle for control of Congress, economic references are far and away the most prominent theme mentioned in both Democratic and Republican advertising.   In particular, jobs are receiving the lion’s share […]

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