2012 Campaign Advertising Volume Crushed Previous Records; Interest Group and Dark Money Analyses in the Works (MIDDLETOWN, CT) Feb. 14, 2013 – Two comprehensive studies of the campaign ad trends from the 2012 election have been published by the researchers from the Wesleyan Media Project. “Negative, Angry, and Ubiquitous: Political Advertising in 2012” by [...]
Pro-Romney Ads Cut into Obama Advantage in Last Week of Oct; Obama campaign outspends Romney campaign 2.6:1 on ads in the general election period; Republican outside groups make up the difference for Romney (MIDDLETOWN, CT) Nov. 2, 2012 – As the 2012 campaign comes to a close, the number of ads aired in the [...]
Posted in 2008 Elections, 2012 Elections, Interest Groups, Knight Foundation, Negativity, Presidential Race, Rockefeller Brothers Fund, U.S. House Races, U.S. Senate Races, Uncategorized on Oct. 24, 2012 by Laura Baum
Over 900,000 Ads Aired in Presidential General Election Race; Over 210,000 Ads since October 1; President Continues to Hold Ad Advantage in Key Markets; Independent Groups and Obama Campaign Most Likely to Use Pure Attack Ads (MIDDLETOWN, CT) Oct. 24, 2012 – Over 915,000 presidential ads have been aired on broadcast and national cable television [...]
Posted in 2008 Elections, 2010 Elections, 2012 Elections, Interest Groups, Knight Foundation, Negativity, Presidential Race, Rockefeller Brothers Fund, U.S. House Races, U.S. Senate Races on Oct. 3, 2012 by Laura Baum
President Holds Advantage in 14 of 15 Top Markets; Only 7.8 Percent of Presidential Ads Positive; FCC electronic disclosure leaves out more than 50% of federal ads (MIDDLETOWN, CT) Oct. 3, 2012 – In the three-week period since the parties’ national conventions, Barack Obama and his party and interest group allies have continued to dominate [...]
Pro-Obama Advertisers Had Over 2 to 1 Advantage in Last Two Weeks; Romney Heavily Reliant on Outside Groups; Negative Ads Up Sharply from 2008 (MIDDLETOWN, CT) – Although the Romney campaign has (until recently) dominated the money race, the Obama campaign dominated the broadcast airwaves in the two weeks during the presidential conventions. As Table [...]
Super PACs Sponsor Bulk of Presidential Ads; Obama, Crossroads GPS Battle in Same States (MIDDLETOWN, CT) – The 2012 presidential race is shaping up to be an overwhelmingly negative one, much more negative than the 2008 contest to date. As Table 1 shows, 7 out of 10 of the ads aired in this year’s presidential [...]
The Wesleyan Media Project to unveil first analysis of 2012, with new support from Knight Foundation and the Rockefeller Brothers Fund (MIDDLETOWN, CT.) Jan. 26, 2012 – Complete with new data on the Florida primary, The Wesleyan Media Project Monday will release its first analysis of campaign ads for 2012. The John S. and James [...]
Offers comprehensive, non-partisan tracking and analysis of major political ads (MIDDLETOWN, CT –) Wesleyan University is launching a non-partisan initiative designed to perform comprehensive tracking and analysis of federal and state political advertisements by candidates, parties and special interest groups. The project launches at the onset of a political election season poised to break advertising [...]
