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Category Archive for 'Knight Foundation'

2012 Campaign Advertising Volume Crushed Previous Records; Interest Group and Dark Money Analyses in the Works   (MIDDLETOWN, CT) Feb. 14, 2013 – Two comprehensive studies of the campaign ad trends from the 2012 election have been published by the researchers from the Wesleyan Media Project. “Negative, Angry, and Ubiquitous: Political Advertising in 2012” by […]

Pro-Romney Ads Cut into Obama Advantage in Last Week of Oct; Obama campaign outspends Romney campaign 2.6:1 on ads in the general election period; Republican outside groups make up the difference for Romney   (MIDDLETOWN, CT) Nov. 2, 2012 – As the 2012 campaign comes to a close, the number of ads aired in the […]

Over 900,000 Ads Aired in Presidential General Election Race; Over 210,000 Ads since October 1; President Continues to Hold Ad Advantage in Key Markets; Independent Groups and Obama Campaign Most Likely to Use Pure Attack Ads (MIDDLETOWN, CT) Oct. 24, 2012 – Over 915,000 presidential ads have been aired on broadcast and national cable television […]

President Holds Advantage in 14 of 15 Top Markets; Only 7.8 Percent of Presidential Ads Positive; FCC electronic disclosure leaves out more than 50% of federal ads (MIDDLETOWN, CT) Oct. 3, 2012 – In the three-week period since the parties’ national conventions, Barack Obama and his party and interest group allies have continued to dominate […]

Pro-Obama Advertisers Had Over 2 to 1 Advantage in Last Two Weeks; Romney Heavily Reliant on Outside Groups; Negative Ads Up Sharply from 2008 (MIDDLETOWN, CT) – Although the Romney campaign has (until recently) dominated the money race, the Obama campaign dominated the broadcast airwaves in the two weeks during the presidential conventions. As Table […]

Super PACs Sponsor Bulk of Presidential Ads; Obama, Crossroads GPS Battle in Same States (MIDDLETOWN, CT) – The 2012 presidential race is shaping up to be an overwhelmingly negative one, much more negative than the 2008 contest to date. As Table 1 shows, 7 out of 10 of the ads aired in this year’s presidential […]

The Wesleyan Media Project to unveil first analysis of 2012, with new support from Knight Foundation and the Rockefeller Brothers Fund (MIDDLETOWN, CT.) Jan. 26, 2012 – Complete with new data on the Florida primary, The Wesleyan Media Project Monday will release its first analysis of campaign ads for 2012. The John S. and James […]

Offers comprehensive, non-partisan tracking and analysis of major political ads (MIDDLETOWN, CT –) Wesleyan University is launching a non-partisan initiative designed to perform comprehensive tracking and analysis of federal and state political advertisements by candidates, parties and special interest groups. The project launches at the onset of a political election season poised to break advertising […]