Wesleyan Media Project https://validator.w3.org/feed/docs/rss2.html Eschewing policy in advertising? Lessons from 2016 Latest Advertising Tone Spotlight (9/1/24-11/5/24) Home Midterm political ad spending reaches $565 million Data Access New Studies Published on Television and Digital Advertising in the 2024 Elections Cross-Platform Election Advertising Transparency Initiative (CREATIVE) Research Published Advertising Issue Spotlight (1/1/24 – 5/31/24) Advertising Issue Spotlight (6/1/24 – 8/31/24) Advertising Issue Spotlight (9/1/24 – 9/30/24) Presidential Advertising Issue Spotlight (7/22/24 – 10/15/24) Harris TV Ads Plummet Before Rebounding Project Background New report details at least $600 million in digital ad spending this cycle 2016 Election Study Published Team 2024 Post-Election Conference Biden campaign TV ad spending steady since debate; pro-Biden group spending drops More Than $4.5 Billion in Ad Spending This Cycle Trump and Allies Launch Barrage of Negative Ads Pro-Trump TV Ads Plummet in Past Two Weeks as Harris Expands Ad Advantage Across Platforms Trump Out-Airing Harris in Early Restart of General Election Presidential Campaign Turns to Economic Issues Dark Money on TV in the 2024 Elections Trump Narrows Harris’ Ad Advantage in Past Week Digital Ad Spending Nearly Even with TV in Presidential General Election Political Advertising in Presidential Elections: Assessing the Battleground Advertising Issue Spotlight (9/5/22 – 11/08/22) New Analysis of 2022 Midterm Advertising Published 4.3M TV Ads with Spending Nearing $3B U.S. Senate and U.S. House Advertising Spikes as Presidential Ads Wane New Studies Published on Television and Digital Advertising in the 2022 Midterms Advertising in Presidential Race Takes a Nosedive after New Hampshire Heavy Spending by GOP in Iowa, including Trump Advertising Issue Spotlight (10/1/22 – 10/31/22) Advertising Issue Spotlight (9/1/22 – 9/30/22) Biden on TV in Key States, While Trump is Off-Air Advertising Issue Spotlight (8/1/22 – 8/31/22) Democrats Out-Pacing GOP in Senate Races TV Ad Volume Nearly Doubles Over Prior Midterm Cycle Presidential General Election Ad Spending Tops $1.5 Billion Congressional Leadership Fund Targets 42 House Races GOP Praise Trump at Record Rates Trump & Culture War Featured in 2017 Gov Advertising Republicans Running Against Nancy Pelosi? <br>Just A Bit Republicans – Men and Women – Continue to Embrace Trump in Their Ads Outside Group Ads Up 85% in Federal Races TX Senate Race Draws Millions in Digital Ad Spending 61% Increase in Volume of Negative Ads