With Only 45 Days to Spread the Word, Health Insurance Advertising Spikes

(MIDDLETOWN, CT) December 13, 2017 - The deadline for the fifth open enrollment period of the Affordable Care Act (ACA) is just two days away. With a slashed federal advertising budget, fewer days to sign up, and evidence linking ad volume to enrollment uptake, reports of higher than expected enrollment so far this year are somewhat puzzling. A new report by the Wesleyan Media Project shows that the volume of television advertising during the first 37 days of the open enrollment period (from November 1 to December 7) is actually up 51 percent over the same time window last year…
Wesleyan Media Project
December 13, 2017
2018 ElectionsReleases

Trump & Culture War Featured in 2017 Gov Advertising

NJ & VA see more pro-Democratic advertising on television (MIDDLETOWN, CT) November 6, 2017 - As Election Day approaches, the gubernatorial races to replace New Jersey’s Chris Christie and Virginia’s Terry McAuliffe are heading into the final push. Democratic candidates for governor in both New Jersey and Virginia have an edge in the televised air war. As shown in Table 1, TV advertising in Virginia is particularly heated, up 37 percent over the race in 2013, while New Jersey has seen fewer ads, primarily due to less advertising on the Republican side. Table 1: Volume of Gubernatorial Ads in 2017…
Wesleyan Media Project
November 6, 2017

As Affordable Care Act Open Enrollment Begins,
Evidence on How Ads Matter

(MIDDLETOWN, CT) November 1, 2017 - Earlier this year, the Trump Administration announced drastic cuts to the advertising and outreach budget for the 2018 individual health insurance marketplace open enrollment period that begins today. More specifically, the advertising budget for plans available through was cut 90 percent (from $100 million to $10 million) and the in-person outreach budget was reduced by 41 percent, which collectively result in a 72 percent reduction in marketing and outreach efforts for the federal marketplace. In addition, the enrollment window for all plans available through the Affordable Care Act (ACA) is only 45 days…
Wesleyan Media Project
November 1, 2017
2016 ElectionsBlogReleasesYear-End Summaries

2016 Election Study Published

Wesleyan Media Project shares lessons, analysis from 2016 election cycle   (MIDDLETOWN, CT) March 6, 2017 - The 2016 presidential campaign broke the mold when it comes to patterns of political advertising. But, in a new publication, the Wesleyan Media Project directors say “Not so fast” to those who argue that advertising no longer matters in elections. The article published in The Forum: A Journal of Applied Research in Contemporary Politics (open access through mid-April 2017) shows that the presidential race featured far less advertising than the previous cycle, a huge imbalance in the number of ads across candidates, and one candidate…