The New York Times featured an article today on the increasing number of campaigns that are tailoring their advertising messages to different demographics over the internet. This tactic – frequently referred to as microtargeting – is not confined to online placements of campaign ads. In a newly published study appearing in Political Communication, two Wesleyan Media Project co-directors find evidence that, at least at the presidential level, campaigns are targeting specific audiences through television ads as well. (more…)
adminFebruary 21, 2012