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Tag Archive 'knightfdn'

2012 Campaign Advertising Volume Crushed Previous Records; Interest Group and Dark Money Analyses in the Works   (MIDDLETOWN, CT) Feb. 14, 2013 – Two comprehensive studies of the campaign ad trends from the 2012 election have been published by the researchers from the Wesleyan Media Project. “Negative, Angry, and Ubiquitous: Political Advertising in 2012” by […]

Pro-Romney Ads Cut into Obama Advantage in Last Week of Oct; Obama campaign outspends Romney campaign 2.6:1 on ads in the general election period; Republican outside groups make up the difference for Romney   (MIDDLETOWN, CT) Nov. 2, 2012 – As the 2012 campaign comes to a close, the number of ads aired in the […]

Pro-Obama Advertisers Had Over 2 to 1 Advantage in Last Two Weeks; Romney Heavily Reliant on Outside Groups; Negative Ads Up Sharply from 2008 (MIDDLETOWN, CT) – Although the Romney campaign has (until recently) dominated the money race, the Obama campaign dominated the broadcast airwaves in the two weeks during the presidential conventions. As Table […]

Romney Advertising Dominates in Florida; General Election Advertising Sets Furious Pace (MIDDLETOWN, CT –) The overall number of GOP presidential ads on the airwaves this election year is comparable with 2008, but who is paying for them so far has changed significantly.  The influence of SuperPACs in the race for the 2012 GOP nomination is […]

The Wesleyan Media Project to unveil first analysis of 2012, with new support from Knight Foundation and the Rockefeller Brothers Fund (MIDDLETOWN, CT.) Jan. 26, 2012 – Complete with new data on the Florida primary, The Wesleyan Media Project Monday will release its first analysis of campaign ads for 2012. The John S. and James […]

Republicans Using Pure Attack Ads More Often; Dem Attack Ads Still More Personal (MIDDLETOWN, CT) – In just the last few weeks a large uptick in negative ads has pushed this year from one that was no more negative than 2008 to the most negative campaign in recent history by both sides. In an analysis […]

Spending by outside groups up to $120 million since September 1 (MIDDLETOWN, CT –) As of October 20, spending on advertising in U.S. Senate, House and gubernatorial races has eclipsed $1 billion, a historic figure by any measure.  Almost $620 million of that spending has been since September 1, and $250 million was in the […]

Dems and Reps are Similar in Proportion of Negative Ads, but Dem Strategy Likely Driven by Desire to Draw Attention Away from the Policy Environment (MIDDLETOWN, CT –) As we reported last week, “claims that 2010 is the most negative election to date may be premature.  In an analysis of close to 900,000 airings from […]

Partisan Division: Dems Attack Wall Street and Wall Street Experience, GOP (and especially IGs) Go After Health Care and Obama (MIDDLETOWN, CT –) In the battle for control of Congress, economic references are far and away the most prominent theme mentioned in both Democratic and Republican advertising.   In particular, jobs are receiving the lion’s share […]

Overall Volume is Double 2006 Level; Outside Group Advertising Has Tripled; California, Florida, Wisconsin, Ohio Inundated by Ads (MIDDLETOWN, CT –) The volume of advertising in the 37 states holding gubernatorial races this November is up dramatically over the volume of advertising aired up to this point in 2006.   A Wesleyan Media Project analysis of […]

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